Strategic Marketing MSc
Master
In Cranfield
-
University of Bedfordshire
Postgraduate Bedfordshire / Classroom-basedPrice on request -
Cranfield University
Course Bedfordshire / Classroom-basedPrice on request
See all
Description
-
Type
Master
-
Location
Cranfield
-
Duration
1 Year
-
Start date
September 2026
The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.
Our Strategic Marketing MSc will provide you with a thorough grounding in the core disciplines of marketing and how to apply them. Programme highlights include:
- Interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in highly ranked journals
- Designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing.
- Practical skills are developed through your participation in a marketing consultancy project provided by an external business client, and through international marketing case studies.
- Master classes with reputable industry partners provide insight into cutting-edge and innovative marketing techniques and practices.
- The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience.
- Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivalled access to lecturers and support staff.
Facilities
Location
Start date
Start date
About this course
Recent graduates who want to boost their academic credentials and prepare for a first professional role in marketing.
Marketing professionals looking to enhance their knowledge and skills and progress their career.
We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a:
First or a second UK honours degree in a relevant discipline, or
an international qualification of a standard equivalent to a First or second UK honours degree
This course is designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing.
You will benefit from an interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in highly ranked journals.
You will develop practical skills through your participation in a marketing consultancy project provided by an external business client, and through international marketing case studies.
You will have access to master classes with reputable industry partners who provide insight into cutting-edge and innovative marketing techniques and practices.
The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience.
Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivalled access to lecturers and support staff.
Reviews
Subjects
- Marketing Strategy and Planning
- Big Data-Marketing Analytics
- Retailing and Omnichannel Management
- CRM and Customer Experience
- Marketing Consultancy Project
- Digital Marketing
- Accounting for Marketing Managers
- Sales Management
- B2B Customer and Key Account Management
- Marketing Communications
- Managing brands
- Research
- Insight and Statistics
Teachers and trainers (1)
Sharifah Alwi
Course Director
Course programme
The course has been developed to produce practical, proactive strategic marketers, and our teaching methods are specifically geared towards encouraging participation, self-development and team working. As well as studying a number of core modules, you will complete a marketing consultancy project carried out in teams and have the opportunity to undertake a research project, which can be either company-sponsored, or an empirical project in an area of marketing you are passionate about.
Strategic Marketing MSc
-
University of Bedfordshire
Postgraduate Bedfordshire / Classroom-basedPrice on request -
Cranfield University
Course Bedfordshire / Classroom-basedPrice on request
See all