Service Design for Innovation

– Understand the problem through observation and interviewing techniques
– Reframe the problem and opportunity
– Ideation and effective brainstorming
– Prototyping an experience: Build prototypes to be tested with users
– User testing& Refinement

The Summer Course in Service Design for Innovation is for professionals, executives and CEOs from all sectors of industry who want to lead the field in service innovation. This course is for those who want to find out how to solve complex problems in multidisciplinary teams, using innovation to turn Service Design into a competitive advantage over other companies in their sector.

It's the ideal course for aspiring leaders who want to make a difference in service innovation and problem-solving. In a practice-based learning experience, you’ll learn the ins and outs of service design, creating an authentic, functional prototype. And you’ll be doing so at IED in Barcelona, while rubbing shoulders with international Service Design professionals. It's an excellent opportunity to exchange ideas and know-how. What’s more, studying in Barcelona puts you right where the action is, in a hot spot of international service design.