Tour Booking

Course Outcome:

By the end of the course, participants will be able to:

· recognise how best to present their company and their show to potential bookers
· know how to establish and develop their mailing list
· organise a realistic tour schedule
· be aware of financial and contractual options
· develop systems for managing and evaluating the tour

Approach:

Using a case study, participants work in groups through the whole process of booking and managing a tour. Discussion of the exercises provides ample opportunity to consider issues specific to participants as well as general good working practice.