Tourism and Marketing Management

Bachelor's degree

In Telford

Price on request

Description

  • Type

    Bachelor's degree

  • Location

    Telford

  • Duration

    3 Years

A degree in Tourism and Marketing Management will prepare you for career opportunities in the tourism sector where you will be able to use a portfolio of marketing expertise and skills to inform the management of tourist destinations and attractions.

During your studies you will learn a range of academic and applied practical skills which will support you in progressing toward an academic career, employment in industry, or support you in developing your own business. There will be opportunities to learn theories and academic perspectives in the specialism of Tourism Management, as well as apply topics learnt in applied modules, providing you with practical skills upon graduation. You will learn about all aspects of tourism from travel and tourism to dark tourism. You will also learn about effective marketing, covering topics from customer acquisition to applied marketing strategy. You will be given the opportunity to work with real businesses and gain access to managers and executive officers, as well as put your skills into practise. Upon graduation students can expect to enter a number of roles in the tourism sector within the public, private or voluntary sectors, or continue on to postgraduate study. Career opportunities include travel agents, destination management and marketing organisations, visitor attractions, heritage sites, local authorities, cultural organisations, travel operators, transport organisations and travel industry suppliers.

Facilities

Location

Start date

Telford (Shropshire)
See map
Level 3 Southwater One, Southwater Sqare, Southwater Way, TF3 4JG

Start date

On request

About this course

For the award of an honours degree, you, the student, will be able to:

Demonstrate a systematic understanding of key aspects of tourism and marketing management within the tourism sector, including acquisition of coherent and detailed knowledge, at least some of which is at, or informed by, the forefront of defined aspects of a discipline with an appreciation of the uncertainty, ambiguity and limits of knowledge.
Demonstrate an ability to deploy accurately established techniques of analysis and enquiry within the tourism and marketing management discipline and apply the methods and techniques that they have learned to review, consolidate, extend and apply your knowledge and understanding, and to initiate and carry out projects.

Demonstrate conceptual understanding that enables the student:


to devise and sustain arguments, and/or to solve problems, using ideas and techniques, some of which are at the forefront of a discipline


to describe and comment upon particular aspects of current research, or equivalent advanced scholarship, in the discipline.




Demonstrate the ability to manage your own learning, and to make use of scholarly reviews and primary sources (for example, refereed research articles and/or original materials appropriate to the discipline) and communicate information, ideas, problems and solutions to both specialist and non-specialist audiences.


Critically evaluate arguments, assumptions, abstract concepts and data (that may be incomplete), to make judgements, and to frame appropriate questions to achieve a solution - or identify a range of solutions - to a problem.


Propose, undertake and present an independent study project that analyses a key issue in the area of business and human resource management.



2019 Entry

'A' Levels at grades BBC - CCC
BTEC QCF Extended Diploma grade MMM, BTEC QCF Diploma grade DD
Access to HE Diploma full award
If you've got other qualifications or relevant experience, please contact The Gateway for further advice before applying.
International entry requirements and application guidance can be found here

Other Requirements.
Students must have studied a minimum of two years post GCSE level. However, it is expected that some applicants will be mature students with work experience, who wish to further their career development

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Subjects

  • Travel Tourism
  • Industry
  • Tourism
  • Tourism Marketing
  • Marketing Management
  • Marketing Strategy
  • Marketing
  • Travel and Tourism

Course programme

Semester 1 Starters:

UNDERGRADUATE

Year 1

4MK002 Marketing Principles (20 Credits)

4LI003 Introduction to Tourism (20 Credits)

4LI011 Academic Skills (20 Credits)

4LI005 Tourism Place making (20 Credits)

4MK005 Marketing Performance Management (20 Credits)

4MK006 Introduction to Brand Communication (20 Credits)

Year 2

5MK006 Marketing Planning (20 Credits)

5LI014 Business Travel and Tourism (20 Credits)

5HR002 Leading and Managing in Organisations (20 Credits)

5MK012 Integrated Marketing Communications (20 Credits)

5LI011 Research Themes in Tourism (20 Credits)

5MK011 Customer Acquisition and Retention (20 Credits)

Year 3

6MK007 Managing Corporate Reputation (20 Credits)

6LI020 Destination Marketing & Management (20 Credits)

6LI022 Research, Interpretation and Analysis (20 Credits)

6MK002 Applied Marketing Strategy (20 Credits)

6LI018 Tourism in Emerging Markets (20 Credits)

6BU013 Independent Project (20 Credits)

Tourism and Marketing Management

Price on request