Tourism and Travel Management - BA (Hons)

London Metropolitan University

Bachelor's degree

In London

Price on request

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Description

  • Type

    Bachelor's degree

  • Location

    London

  • Duration

    3 Years

Within the international economy, tourism and travel is a major employer and sector providing unique development opportunities to less developed countries. It's also one of the few economic activities responsible for intensified contributions towards nature and cultural heritage protection and conservation. All over the world, especially in Europe, tourism and travel are positioned as leaders in local communities’ activation programmes and used as an indicator of the quality of life.

This programme has been developed to answer the tourism and travel industry's demand for specialised managers and planners. It's constantly evolving to include the most up-to-date issues and to prepare entrepreneurs for the challenging tourism business environment, including how to strategically manage operations even in a situation of crisis. You’ll acquire knowledge in sustainable tourism management, cultural heritage and tourism-led regeneration and be faced with challenges of marketing British tourism destinations and managing visitors. You'll be given the opportunity to explore niche tourism products, advise companies on their social media strategy and create your own business plans.

The teaching on this course utilises our London location with a series of case studies, including the international trade fair of World the Travel Market. We also have one of the most diverse international bodies of students, which allows us to teach a range of worldwide case studies based on students' own experiences and cultures.

Our overseas study tour is the highlight of the course, providing an early example of field research techniques and addressing tourism marketing, management, planning and sustainability issues. We also offer European Student Exchange Programmes (Erasmus) and a range of work placement opportunities (including a one-year sandwich placement), allowing you to gain practical experience whilst studying.

Facilities

Location

Start date

London
See map
31 Jewry Street, EC3N 2EY

Start date

On request

About this course

The aims of the programme are to:

offer you an intellectually stimulating, career-relevant and coherent programme, allowing you to develop a thorough understanding of theories, approaches and techniques relevant to professional practice in tourism, travel and destination management
help you develop a holistic appreciation of the multimodal distribution chain and developments in digital media, including the role of marketing and communications, entrepreneurship, operational and strategic management in tourism and travel industries
help you gain comprehensive knowledge and understanding of the socio-cultural, economic, technological, and political environment in which the tourism destinations and industry operates, relevant systems of governance and public policy at different scales: global, national and local
help you develop a sound appreciation of effective people management in organisations, as well as your potential contribution as a manager and professional in the tourism sector
enhance your abilities to operate as an effective learner, independently as well as in teams, and to foster a creative approach to evidence-based problem solving
develop and improve your skills as a researcher, able to carry out primary research relating to contemporary issues in tourism and travel, including data collection, data analysis, presentation of findings and recommendations

This course is designed to offer an intellectually stimulating and distinctive programme that enables you to prepare for a satisfying career. Over the past 20 years, many of our graduates have developed rewarding careers in business, government and third sector tourism organisations, in roles such as:

research
consultancy
tour operation
destination managers and planning
road, rail, sea and air transport management

a minimum grade C in three A levels in academic subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
English Language and Mathematics GCSEs at grade C/grade 4 or above (or equivalent)

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Subjects

  • Marketing
  • International
  • Planning
  • Tourism
  • Media
  • Management
  • Event Planning
  • Learning Through Organisations
  • Tourism Marketing
  • Tourism Hospitality
  • Tourism Development

Course programme

Modular structure

The modules listed below are for the academic year 2020/21 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:
  • Event Planning and Management (core, 15 credits)
  • Learning Through Organisations (Professional Practice 1) in Tourism (core, 15 credits)
  • London's Visitor Economy (core, 15 credits)
  • Managing People in Organisations (core, 15 credits)
  • Media Culture and Society (core, 15 credits)
  • Principles of Marketing (core, 15 credits)
  • Understanding and Managing Data (core, 15 credits)
  • Understanding the Business and Economic Environment: The Tourism Industry (core, 15 credits)
Year 2 modules include:
  • Culture, Tourism and Regeneration (core, 30 credits)
  • Service Excellence for Tourism (core, 30 credits)
  • Skills, Methods and Analysis (core, 15 credits)
  • Sustainability, Business and Responsibility (core, 15 credits)
  • Applied Research with Field Course (option, 15 credits)
  • Aviation and The Environment (option, 15 credits)
  • Brand Management (option, 15 credits)
  • Niche Tourism (option, 15 credits)
Year 3 modules include:
  • Destination Management and Marketing (core, 30 credits)
  • Research Methods for Dissertations and Consultancy Projects (core, 30 credits)
  • Strategy in Tourism and Travel (core, 15 credits)
  • Creating a Winning Business 2 (alternative core, 15 credits)
  • Learning through Work 2 (alternative core, 15 credits)
  • Achieve Your Potential (option, 15 credits)
  • Creative Industries and Events Policy (option, 15 credits)
  • Managing the Creative Environment (option, 15 credits)
  • Project Management (option, 15 credits)
  • Risk Management and Business Continuity (option, 15 credits)
  • Visitor Attraction Management (option, 15 credits)
Assessment

Assessments include simulation of professional practice and consultancy, independent and group research for a field trip and survey-based projects, portfolios, poster, video, along with more traditional essays, reports, case studies, presentations, tests and a final dissertation.

Additional information

UCAS code - N832

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Tourism and Travel Management - BA (Hons)

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