Travel & Tourism

Module 1 - An introduction to Travel & Tourism

This module covers the following topics:

• Leisure Tourism
• Business Tourism
• The Development of Leisure Travel
• Advantages of a Package Holiday
• The Disadvantages of Package Holidays
• Self- Packaged Holidays
• Changes in Travel and Tourism
• Types of Tourist Destinations
• Culture and Heritage
• Plus more

Module 2 - Tourism Management: Tourism Products & Services

This module covers the following topics:

• The Marketing Mix
• The Components of the Tourism Product
• The Product Life Cycle
• Plus more

Module 3 - Concept of Tourism & Tourism System

This module covers the following topics:

• Organisers and Retailers
• Tour Operators
• Travel Management Services
• Information Technology and The Travel Trade
• Consumer Protection
• Checklist - Working With the Travel Trade
• Plus more

Module 4 - Tour Operations Management

This module covers the following topics:

• Transportation Reservations
• Finding a Reputable Agent
• Using a Travel Agent for International Travel
• Plus more

Module 5 - Travel and Tourism Marketing and Sales

This module covers the following topics:

• A Marketing Strategy
• The GTA’s Marketing Role
• Travel Trade Shows and Exhibitions
• Measuring Promotional Effectiveness
• Marketing Objective and Results
• Marketing Activities
• Plus more

Module 6 - Communication Skills

This module covers the following key topics:

• Active Listening
• Responding to Feelings
• Reading Cues
• Demonstration Cues
• Tips for Becoming a Better Listener
• Non-Verbal Messages
• Managing the Mingling
• The Handshake

Module 7 - Telemarketing

This module covers the following topics:

• Verbal Communication
• Exceptional Things About Telephone Sales
• Active Listening Skills
• Developing Your Script
• Pre-Call Planning

Module 8- Techniques for Maximum Sales

This module covers the following key topics:

• Essential Skills for Smart Selling
• Productivity Techniques for Maximum Selling
• Plus More

Module 9 - Importance of Quality Customer Service

This module covers the following topics:

• The Concept of Quality Management In Services
• Quality Management in Tourism
• Caring For Customers in Tourism
• Plus more

Module 10 - CRM (Customer Relationship Management)

This module covers the following topics:

• Different Faces of CRM
• Privacy Issues
• Development of Customer Relationship Management Plan
• Strategies for Customer Retention
• Plus More

Module 11 - Dealing with Difficult Peoples

This module covers the following topics:

• Understanding Conflicts and Its Types
• Different Stages of Conflict
• The Role of Communication in Conflict Resolution
• Conflict Management

Module 12- Managing Human Resources in Tourism Industry

This module covers the following topics:

• The Importance of Human Resources
• The Human Resources Development Strategy
• A National Council for Tourism Education and Training
• Linking Types and Levels of Training
• Rewards, Benefits, and Compensation
• Human Resources Information Systems
• Plus more

Module 13 - Time Management

This module covers the following topics:

• Prioritising your Time
• Changing Our Perspective
• Setting Goals with SPIRIT
• Putting an End to Procrastination
• Managing Your Workload
• Plus more

Module 14 - Stress Management

This module covers the following topics:

• Understanding Stress
• Strategies to Manage stress
• Plus More

Module 15- Transport Management System

This module covers the following topics:

• Changes in Transportation
• Transport Principles
• Comparing Different Forms of Land Travel
• Advantages and Disadvantages of Different Types of Transportation
• Issues In Transport Management
• Transport and Environment
• Plus more

Module 16 - Crisis Management

This module covers the following topics:

• Following a Crisis: Restoring Tourist Confidence
• Putting a Communications Strategy in Place
• Prepare A Crisis Management Plan
• Reviewing Security Systems
• Minimising Damage in a Crisis
• Plus more

Module 17 -Managing Public Awareness Programmes

This module covers the following topics:

• The Role of Public Awareness
• Local Community Involvement
• The Role of a Local Community Tourism Action Group
• Relations with the Press
• Workshops and Seminars
• Campaigns
• Making the Tourists Aware
• Plus more

Module 18 - Sustainable Tourism

This module covers the following topics:

• Sustainable Development
• Sustainable Tourism and Development
• Roles and Responsibilities
• Plus more