Travel & Tourism (Level 3) Course

Course Structure

Module 1: Applying principles in travel and tourism

• The principles of marketing in the travel and tourism industry
• The particular nature of the tourism products and how it will impact on the marketing activities of travel and tourism companies.
• The skills attributed which underpin personal effectiveness

Module 2: Customer Care and Retail Travel Practice

• Customer Care
• Management structures and styles
• Flights
• Hotels
• Coach, rail and car rental
• Packaged holidays
• Ancillary services

Module 3: Communication and Information Technology

• Reading and analysing complex texts
• Selecting and collating relevant information
• Planning and Preparing for a Formal Meeting
• IT equipment
• Word processing
• Spreadsheets
• Presentations
• Databases
• Searching for information
• Integrating information

Module 4: Tour Operations and Using Information Sources and Materials

• Tour operations
• Tour Operations Contractual Components
• Tour Components and Costing
• Marketing Tools and Reservation Methods
• Job Functions of Key Tour Operator Personnel
• Information Systems and Material
• Classification and Storage Systems
• Marketing and Displays

Module 5: Reservation, Fares & Ticketing for Air travel

• Airport Reservations
• Fares and Ticketing

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