The Ultimate Certificate in Photography Online Course

Unit 1: Introduction to Photography

• Understand the professional settings
• Setting your dioptre
• Adjusting your burst mode
• Adjusting your white balance settings
• Metering settings
• Exposure compensation mode
• What is histogram and how to use it
• How you camera is focusing
• Adjusting the focal points
• Setting your file capture
• Raw & jpeg explained in detail
• Using bracketing to enhance your photo’s
• Types of cameras
• Multi exposures
• Setting colour and tone
• Sharpness settings
• ISO explained
• Camera bags and cases
• Tripod options and squeeze grips
• Different types of Flashes
• How to choose a good camera
• Types of lenses

Unit 2: Understanding Exposure

• Manual settings
• ISO settings
• Pixels
• F-Stops
• Camera Speed
• White balance
• Putting the settings into practise
• Understanding aperture
• Settings for different camera makes

Unit 3: Landscape Photography

• Equipment
• Proper planning
• How to capture the best shots
• Ideas for your shots
• Picking the best scenery
• Technical settings
• What makes a good landscape photo

Unit 4: Night Photography

• Equipment
• Settings
• different types of shoots
• Tips and tricks

Unit 5: Travel Photography

• Planning
• Equipment
• Types of shoots
• Tips and techniques

Unit 6: Cruise Ship Photography

• Travel Tips
• Types of lenses
• Photos with different lenses
• How to get interesting photos
• Settings to get the best shoots

Unit 7: Part A Studio Photography

• Setting up your studio
• Equipment
• Studio shoots

Unit 7: Part B Professional Studio

• Visit to award winning David Oliver's studio
  

Unit 8: Fine Art Photography

• How to see great shots
• Setting up
• Techniques and settings

Unit 9: Portrait Photography

• Planning your shoots
• Techniques
• Pro settings
• Tips and tricks
• Types of portraits
• Black & white

Unit 10: SLR Video Photography

• How to use your SLR camera to shoot a movie
• High Definition Video
• What a short film being shot

Unit 11: Aerial Photography

• Helicopter shoot
• Equipment required
• Types of lenses
• How to get the best shoots
• Use of a helicam
• Photos with different lenses
• How to get interesting photos
• Settings to get the best shoots

Unit 12: Fashion Shoot

• Importance of research and resources
• Location and logistics
• Borrow what you need
• Get your team together
• Importance of planning
• Organisation of photography gear
• Stick to schedule
• Model release
• Shooting in raw
• Portfolio of your work
• Best tips

Unit 1: Different types of photography explained

We cover 20 different types of photography and examples of the types of photo's that they capture, the type of equipment that they use and how they go about getting their images.

• Wildlife photography
• Fine art photography
• Business photography
• Commercial product photography
• Stock photography
• Photojournalism photography
• Event photography
• Food photography
• Sports photography
• Underwater photography
• Landscape photography
• Interior design photography
• Paparazzi photography
• Wedding photography
• Aeriel photography
• Portrait photography
• Real-estate photography
• Travel photography
• Fashion photography
• Glamour / model / dance photography

Unit 2: How to set up your photography business

The important steps of setting up your new business:

• Setting up at home
• Developing an outdoor studio
• Interview with a new photographer
• Developing portfolios
• Setting up freelance
• Knowing your camera
• Developing your style
• How do you charge for your work
• How much can you charge?
• Understanding lenses
• Picture framing

Unit 3: Advanced Photographic techniques

Advanced techniques that every good photographer should know. We show you how to use these techniques to help grow your business. Some of the topics covered include:

• Understanding your histogram
• Tips for using your flash
• Tips for getting good shots
• Colour management
• Mirror up settings for landscape
• How to choose a good digital camera
• The importance of getting good highlights
• Correctly using your ISO
• Using exposure compensation
• File rescue software
• Keeping up technically
• Sample of movie shot by an HD SLR camera

Unit 4: How to promote your business

Everything you need to know about promoting your product and the different types of methods that you can use. We go over the marketing techniques that you need to know to make your business successful. Some of the topics discussed are:

• Jpeg and raw files
• Turning you into a marketable product
• Building your own website
• Photographers shared websites
• Stock photography
• Stock Libraries
• Having a professional photography website made
• Buying a pre-made template website

Unit 5: Making your business legal

All the steps that you need to follow to make your business legal

• Making your business legal
• Registering your business name
• Developing your logo
• Sole Trader or company?
• Photographers insurance
• Develop your business to re-sell
• Business policies
• Developing goodwill
• What rights does your customer have over your photos?
• Storing your photos
• What can you photograph legally
• Holding accounts
• Developing a code of practice
• Investing in your portfolio

Unit 6: Marketing masterclass session one

How to market yourself professionally. We go into great detail on how you can catapult your business growth by explaining a number of successful strategies.

• Developing your business mindset
• Getting your image right
• Your Business colours
• Business stationary
• Bullet proofing your customers
• Customer loyalty programs
• Customer mix
• Unique selling position-how to sell your self
• Emotional buying
• Designing your customers experience
• Customer profiling
• Focus on marketing
• Your hourly costs to run your business
• Business financial advice

Unit 7: Marketing masterclass session two

• How to write hypnotic sales copy. We also go over in great detail how to develop yellow pages ads that work.
• We also show you how to write a detailed business plan.
• How to set goals and achieve business success.

Unit 8: Marketing masterclass session three

How to create your own products so you can make money from Digital Photography.

Some of the topics covered are:

• Developing photography products
• Photographic albums
• Video slide shows
• Producing books
• Canvas Prints
• Gift Certificates
• Oil Portraits
• Story board prints
• Photo collage
• Family portrait packages
• This video also includes an interview with David Oliver a Master Photographer (one of only 5 in the world) He shares his insights, experience and what it takes to be a successful photographer, this is one of the most interesting and important interviews in the whole course.

Resources Including All Business Templates

• Study instructions
• Photography 12 point business plan template
• Marketing/sales letter templates
• Colour management chart
• Invoice template
• Plus more

Unit 1: Getting Started with Photoshop

Initial setup

• How to change screen appearance
• Photoshop modes
• Adding tools
• Common keyboard shortcuts
• Other shortcuts

Selection tools

• Marquee tools
• Lasso tools
• How to add colours

Cropping images

• Tools to crop
• Rule of thrids
• Change modes
• How to save images

Colour Balance

• Which tools to use
• Adjusting colour balance
• Mid tones
• Highlights
• How to preview
• How to save file

Black and White images

• Tools to use
• How to enhance images
• Using tint
• Adjusting saturation
• Preview
• Save as a secondary file

Desaturate Colour

• How to use the marquee tool
• How to select over image
• Which tools to use

Levels

• How to improve images
• Tools to use
• Using levels window
• Save a new image

Unit 2: Editing Images to enhance photos

Curves

• How to adjusting images with curves
• Tools to use
• How to lighten an image
• How to use channels

Hue Saturation

• How to lighten and darken images
• How to enhance image
• Tools to use

Lasso and Darken

• Adjusting image’s
• Improving the image
• Using lasso tool

Photo Filter

• How to alter photos
• Using different filters
• Using layers
• Opacity
• How to flatten image

Blur and Burn Tools

• How to blur off a background
• Or darken down background

Unit 3 Tips and tricks

Copy and Pasting Images

• Which tools to use
• Command’s
• How to move images
• Saving images

Removing red eyes

• Using tools and techniques

Replacing Colour

• Tools to use
• Selecting images

How to whiten teeth

• Which tools to use
• Setting tolerance levels

Fix droopy eye

• How to fix droopy eye
• Tools to use
• Lasso tools

Patch Tools

• How to fix up wrinkles
• Remove blemishes minor scares on
• Using the patch tool
• Using the liquify Tool

Unit 4 Advanced Technique’s

Magazine Look

• How to turn a good image into a magazine look
• 8 steps to follow

Adding Makeup

• How to add
• Steps to follow

Merging Images

• Tools to use
• Techniques
• Applying gradients

Pen Tool

• How to use
• The importance of the pen too
• Pen tool selections

• Unlimited tutor support
• Email student support with any questions you have about the course
• Tutor Support gives you the benefit of two-way conversation on any of the topics covered