Understanding the Global Lubricants Business - Regional Markets, Economic Issues and Profitability

Course Summary
This flagship course for The Oxford Princeton Programme Lubricants subject stream provides an overview of the worldwide lubricants business, its structure, participants, dynamics, economics and markets. It gives newly appointed managers the industry perspectives required to make strategic business decisions. The course will present and discuss the key issues facing the lubricants industry, on both a global and regional basis.

Suitability:
Delegates encouraged to attend include experienced oil industry managers who are new to the lubricant business and recently appointed managers who intend to pursue a career in the lubricant industry. Also, marketing, planning and commercial development staff in lubricant companies or the lubricant divisions of larger oil companies, as well as technical and technical service lubricant staff that have recently transferred to a commercial role are urged to attend.
Course content:

• Structure of the global lubricants business
  
• Markets for conventional, VHVI and synthetic lubricants
  
• Regional variations in lubricant markets
  
• Forecasting lubricant demand
  
• Lubricant economics and profitability
  
• Mineral oil, VHVI and synthetic oil manufacturing and economics
  
• Lubricant additive industry structure and role
  
• Lubricant additives
  
• Automotive lubricants - key issues and trends
  
• Classification, specification, testing and approval of automotive lubricants
  
• Industrial lubricants - key issues and trends
  
• Classification, specification, testing and approval of industrial lubricants
  
• Technical service as a marketing aid
  
• Marine, railroad and aviation lubricants
  
• Environmentally friendly lubricants
  
• Health, safety and environmental issues and their marketing impacts
  
• Price-performance comparisons of mineral oil and synthetic lubricants