Understanding The Market (Byte Size Skills Course)
Course
In Bude
Description
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Type
Course
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Location
Bude
Understanding the Market Course In this course, we look at buyer behaviour, market segmentation and marketing research. We review the importance of understanding the market as the first step in delivering the organisation's marketing objectives. The course will cover one of the most important marketing tools, market segmentation. In this course, you will look at the early stages of the plan, finding out about customer buying behaviour and customer needs. You will also be looking at ways to make this knowledge gathering more efficient, through the techniques of marketing research. Through understanding buyer behaviour, market segmentation and marketing research, an organisation can improve effectiveness of the marketer's task of matching the supplier's offerings to the customer's needs. These three areas make the buying and selling process truly "win-win". After participating in this course, you should be able to: define the marketing concept define marketing as a business orientation and as a business activity distinguish between different business orientations recognise the management issues involved in creating a market-driven organisation define what is meant by the marketing mix, and identify its key elements and the characteristics of an effective mix identify and describe the key stages in the marketing planning process identify key changes in the marketing environment, and how these may impact on marketing decisions.
Facilities
Location
Start date
Start date
Reviews
Subjects
- IT
- Market
- Skills and Training
Course programme
Syllabus
Introduction
Objectives
Understanding the customer
How do consumers make decisions?
How do organisations buy?
Market segmentation
Segmentation Process
Market segmentation Target marketing Market positioning
Target marketing
Positioning
Marketing research
The research process
Applying research
Summary
Tutor-marked Question Paper
Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 20 hrs.
Understanding The Market (Byte Size Skills Course)