Video Marketing Workshop (1-Day Classroom)
Short course
In Manchester and London
Let them go viral!
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Type
Short course
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Level
Beginner
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Location
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Class hours
6h
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Duration
1 Day
The Video Marketing Workshop, which covers the actual creation of professional digital marketing videos.
Facilities
Location
Start date
Start date
Start date
About this course
It is ideal for anyone who wants to actually learn how to create video and animations. The complete digital tool kit to create all professional video for successful digital marketing.
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Digital Marketing
- Marketing
- Marketing Mix
- Marketing Tools
- Marketing Analysis
- Marketing Campaign
- Marketing Network
- Marketing Research
- Video Tools
- Video digitization
Teachers and trainers (1)
Dawn McGruer
Head Tutor / Director
Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 16 years experience in the digital marketing arena. She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing. With over 2 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.
Course programme
COURSE OUTLINE
We’ll be guiding you through the process on how to create effective video content.
We’ll take you through some simple hacks to produce valuable content quickly and simply.
We’ll also look at how video marketing can work within your marketing process and your sales process in order to maximise ROI.
Video marketing techniques and how to use videos effectively for your business.
How you can create films yourself.
How to optimise and repurpose videos for social media platforms.
Introduction
• What kit is required for a successful shoot
• Planning and storyboarding your shoot
• Video theory and technology basics
Phone Setup
• Difference between phone operating systems
• Using 3rd party applications to improve your shooting
Shooting basics
• Working with manual video settings
• ISO and shutter speed explained
• Setting a custom white balance
• Setting a fixed focus point
Getting Good Sound
• The advantages of a plug in microphone
• Controlling your sounds environment
• Positioning your microphone
Lighting your shots
• How to use natural light
• Basics of three point lighting
• Using light to create contrast
• The benefits of using a reflector
Shots and composition of an interview
• Framing basics
• Positioning your interviewee
• Looking or not looking at the camera
• Shooting reverses, noddies and pieces to camera
• How to shoot for easier editing
Video Marketing Workshop (1-Day Classroom)