Visitor Attraction And Resort Management FdA

Bachelor's degree

In Stoke-On-Trent

£ 9,000 + VAT

Description

  • Type

    Bachelor's degree

  • Location

    Stoke-on-trent

  • Duration

    2 Years

Our Foundation Degree taught in partnership with Alton Towers gives you unrivalled experience, as well as theory, of the exciting visitor attraction industry.
Alton Towers Resort is part of Merlin Entertainments, the second largest visitor attraction operator in the world. As our partners in teaching this course we benefit from their huge experience and practical support.
As well as 20 weeks of paid employment at Alton Towers, the degree offers an exciting opportunity to develop important skills for a career in the leisure industry.
Join this course and you will combine study at the university with employment at Alton Towers Resort, learning both on the job and in the classroom.
You’ll gain a solid understanding of areas vital in creating memorable visitor experiences, including:
visitor attraction
commercial and hotel operations management
marketing and digital communications
financial and human resource management
high quality customer service
Visitor Attraction and Resort Management FdA is a new course. For this reason, the data displayed below via Unistats is for students studying in another subject area.

Facilities

Location

Start date

Stoke-On-Trent (Staffordshire)
See map
College Road, ST4 2DE

Start date

On request

About this course

UCAS Tariff points: 80
A levels: CDD
BTEC: National Diploma MMP
All applicants will be required to attend an interview with Alton Towers Resort and Staffordshire University

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Reviews

Subjects

  • Resort Management
  • Industry
  • Communications
  • Marketing
  • Customer Service
  • Resource Management

Course programme



Year 1 (Core)
Professional Skills in the Workplace
Managing the Customer Experience
Visitor Attraction and Resort Management Operations
Conference and Event Management
Visitor Attraction and Resort Management Business Environment
Human Resource Management
Hospitality and Hotel Management
Placement 1
Year 2 (Core)
Business Development and Sales Management
Current Issues in Visitor Attraction and Resort Management
Understanding Legal Liability in Visitor Attraction and Resort Management
Finance and Revenue Management in the Leisure Industry
Leadership and Change Management
Marketing and Digital Communications
Strategic Visitor Attraction and Resort Management
Placement 2

On this course, you’ll learn both in the work place and on campus. You’ll develop your skills through a mixture of lectures, tutorials, workshops, seminars and virtual learning environments (VLEs).
Working in the tourism industry takes great people skills and teamwork. We give you case-studies, role-plays, simulations, presentations and projects (work-based and academic) for you to work in a group on joint assessments.
In Year 1 you will be employed in front-line roles during your time at the resort, in retail, hotel and park operations. By year 2 you’ll have the skills to work as a team leader at the resort. In total, you will spend 20 weeks in employment over the two years. Your time in the classroom will relate directly to your practical experience and skills gained working as part of the resort team.
During the course, you will:
Engage with complex and challenging problems
Use technical, digital and traditional resources to address problems, construct solutions and identify new topics for research
Learn about the business side of tourism as well as the customer service
Communicate effectively with others work in teams on collaborative activities.
Soft skills such as being able to communicate effectively with colleagues and customers, being confident to deal with numbers, problem-solving and critical thinking are extremely important to employers. By the time you graduate, you’ll have skills that improve your employability.

Visitor Attraction And Resort Management FdA

£ 9,000 + VAT