This online Visual Merchandising Diploma is the perfect flexible learning solution for anyone keen to pursue a career in the creative but competitive world of visual merchandising. Talented visual merchandisers are a key weapon in any retailer’s co...
Questions & Answers
Add your question
Our advisors and other users will be able to reply to you
We are verifying your question adjusts to our publishing rules. According to your answers, we noticed you might not be elegible to enroll into this course, possibly because of: qualification requirements, location or others. It is important you consult this with the Centre.
Thank you!
We are reviewing your question. We will publish it shortly.
Or do you prefer the center to contact you?
Reviews
Have you taken this course? Share your opinion
Subjects
Industry
Retail
Course programme
What is meant by the term ‘visual merchandising’;
The key aims of visual merchandising as a retail practice;
The history of visual merchandising;
Why visual merchandising is important and effective in selling products;
Why key design principles are the foundation of every successful display;
The most common types of display used in retail environments;
How to use lighting, to make merchandise more appealing to the customer;
How colour can be employed, to display products to good effect;
The advantages of using mannequins, to display clothing and accessories;
How to care for and store mannequins;
How to dress a mannequin;
The various forms available that can replace or supplement mannequins;
What is meant by the term ‘fixture’, in the context of the retail industry;
The relationship between the fixtures used in visual merchandising and the way in which a product or line of products is displayed;
The various types of stands used in retail environments and how they can enhance a display;
How to use platforms and elevations, to show off store merchandise;
What is meant by the term ‘store planning’;
How the role of a store planner differs from that of a visual merchandiser;
Why visual merchandisers should take the time to become familiar with the purposes of store planning, and how it is carried out in practice;
The key purposes and aims of store design;
The types of merchandise that fall under the category of home accessories (also known as ‘home fashions’;
The importance of setting the scene and using lifestyle themes, when displaying homeware and home accessories;
How to display small and fragile goods in a safe, aesthetically pleasing manner;
How to use mannequins in the promotion of homeware;
Why the presentation of shoes, jewellery and fashion accessories is just as important as that of clothes;
The most common props used by visual merchandisers, in order to display items in these categories;
How to present shoes, in order to form an attractive display;
How to display jewellery in a way that catches the eye of the customer;
How visual merchandising plays an essential role in the performance of a sales campaign;
How to use signs, to promote a sale, and the most effective words and phrases to use, in encouraging sales;
How to use symbolism, to communicate price reductions;
How to use mannequins and other props, to draw attention to a sale;
Why retail does not stand still, and how retailers can stay abreast of the latest trends;
The rise of online shopping and its implications for visual merchandising;
Why omnichannel retailing is growing in popularity and the implications of this trend, for those working in visual merchandising;
The role of pop-up shops in contemporary retail and how a visual merchandiser can put together effective displays, in these environments;
Why you need to take a proactive approach, in order to advance within the retail industry;
What you need to consider, before studying a formal qualification, and how to choose the right course for you;
The options available to you with regards to working hours and environments;
How to keep up with changing trends in the retail industry;
