Web 2.0: A Strategy Guide

Description
Web 2.0: A Strategy Guide is a concise guide that explains what's different about Web 2.0 and how those differences can improve the bottom line of your organisation.

Program

Web 2.0 makes headlines, but how does it make money?Web 2.0: A Strategy Guide is a concise guide that explains what's different about Web 2.0 and how those differences can improve the bottom line of your organisation. This guide illustrates through real-life examples how various organisations are creating new opportunities on today's Web.

This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect.



Web 2.0: A Strategy Guide demonstrates the power of the new Web 2.0 paradigm by examining how:

• Flickr, a classic user-driven business, created value for itself by helping users create their own value.
• Google made money with a model based on free search, and changed the rules for doing business on the Web - opening opportunities you can take advantage of.
  
• Social network effects can support a business - ever wondered how FaceBook grew so quickly?
• Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetise the investments they've made in the Web.

Key Features and Benefits:

• A concise guide that explains what's different about Web 2.0 and how those differences can improve the bottom line of your organisation.
• Demonstrates the power of Web 2.0 by examining how other organisations have succeeded, thus making the information in the book salient and pragmatic.
• You will learn how to create a Web 2.0 business, or integrate Web 2.0 strategies with your existing business.

Author: Amy Shuen
Publisher: O'Reilly Media
ISBN 10: 0596529961
ISBN 13: 9780596529963
Pages: 266
Format: Hard Cover
Published Date: 17 April 2008
Availability: In Stock

Organisations should not just start using Web 2.0 technology without having a strategy of how to use it to its maximum effect. This guide is your route-map of how to do just that - order today!