Writing Courses | Editing Courses
Course
In Cardiff
Description
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Type
Course
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Location
Cardiff (Wales)
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Duration
2 Days
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Start date
Different dates available
The Knowledge Academy Courseware Book Certificate Materials Experienced Instructor Refreshments
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 8 years
Subjects
- Technology
- Materials
- Marketing
- Design
- Primary
- Staff
- Voice
- IT
- Web
- Writing
Course programme
Introduction
The editor’s role is crucial in creating and maintaining relevant web content. This is the primary interest of users of a website. The Knowledge Academy's 2-day course will provide guidance and techniques essential in keeping users returning to your site.
Who is this course for?
This course is designed for editors, writers, publicity and marketing staff who have a responsibility for web content and site design.
Prerequisites
Prior to attending this course no prerequisites are required.
What will I learn?
Upon completion of this course, delegates will be able to:
- Edit text published in other media so that it can be published online
- Understand the jargon that web designers and technical staff use
- Understand the capabilities and limitations of web technology and how to exploit these as an editor
- Understand how to organise and structure content
- Develop a site that draws visitors in and keeps them coming back.
Course Outline
- The web reading experience
- Connecting with readers
- Getting the words right
- Writing for navigation and interaction 1
- Writing for navigation and interaction 2
- Search Engine Optimisation for web writers
- Accessibility issues
- Social media and web writing
- House style guides
- Voice and tone
- Repurposing for the web
- Website critiques exercise.
Additional information
- Develop your web editing skills to keep users coming back to your site time after time
- Ensure relevant web content is maintained and kept up to date
- Publishing Training in luxury nationwide venues
- Includes manuals and certificates
- Small class sizes for optimum delegate-trainer interaction
- Courses delivered by world class, experienced Publishing Training instructors
- Book Online or Call 01344 203999 to speak to an advisor today
Writing Courses | Editing Courses