Writing a Marketing Plan
Course
In Stratford-Upon-Avon
Description
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Type
Course
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Location
Stratford-upon-avon
Understand why planning is so important today! Guidance to 12 x Sages of plan module. Getting many "tips" to devise your plan. How to "position" your business/ service. How to set Objectives, Strategies, Plans. Analysis of business & key competitors
Facilities
Location
Start date
Start date
Reviews
Course programme
Writing a Marketing Plan
About the Course
Study Mode
Short Course
Contact Details
Introduction
· Understand why planning is so important today!
· Guidance to 12 x Sages of plan module
· Getting many "tips" to devise your plan
· How to "position" your business/ service
· How to set Objectives, Strategies, Plans
· Analysis of business & key competitors
Key Objectives
· To fully explain- in 12 easy to understand stages- how to effectively devise and produce a Marketing Plan, tailored for your business, service or organisation
· To provide many "tips" for each stage
· To show how to devise business' situation analysis, SWOT, Positioning, Objectives, Strategies, Plans and Controls
Course Units
· Role & importance of Marketing Plan
· Following 12 Plan x "Stages" are covered: 1: Executive Overview 2: Market Analysis 3: Competition 4: SWOT 5: Positioning 6: Objectives 7: Strategies 8: Selling 9: Distribution 10: Communication 11: Budgets and Timetable 12: Summary
· Practical "Tips"; Individual exercises
· How to control and monitor your plan
Duration Half day - morning
Dates 06/11/2009 - 06/11/2009
Tuition Fees(Cost) £60
Writing a Marketing Plan