Stratford upon Avon College

Writing a Marketing Plan

Stratford upon Avon College
In Stratford-Upon-Avon

£60
+ VAT
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Important information

Typology Course
Location Stratford-upon-avon
  • Course
  • Stratford-upon-avon
Description

Understand why planning is so important today! Guidance to 12 x Sages of plan module. Getting many "tips" to devise your plan. How to "position" your business/ service. How to set Objectives, Strategies, Plans. Analysis of business & key competitors

Facilities (1)
Where and when
Starts Location
On request
Stratford-Upon-Avon
The Willows North, Alcester Road, CV37 9QR, Warwickshire, England
See map
Starts On request
Location
Stratford-Upon-Avon
The Willows North, Alcester Road, CV37 9QR, Warwickshire, England
See map

Course programme


Writing a Marketing Plan

About the Course
Study Mode
Short Course
Contact Details

Introduction
· Understand why planning is so important today!
· Guidance to 12 x Sages of plan module
· Getting many "tips" to devise your plan
· How to "position" your business/ service
· How to set Objectives, Strategies, Plans
· Analysis of business & key competitors

Key Objectives
· To fully explain- in 12 easy to understand stages- how to effectively devise and produce a Marketing Plan, tailored for your business, service or organisation
· To provide many "tips" for each stage
· To show how to devise business' situation analysis, SWOT, Positioning, Objectives, Strategies, Plans and Controls

Course Units
· Role & importance of Marketing Plan
· Following 12 Plan x "Stages" are covered: 1: Executive Overview 2: Market Analysis 3: Competition 4: SWOT 5: Positioning 6: Objectives 7: Strategies 8: Selling 9: Distribution 10: Communication 11: Budgets and Timetable 12: Summary
· Practical "Tips"; Individual exercises
· How to control and monitor your plan

Duration Half day - morning

Dates 06/11/2009 - 06/11/2009

Tuition Fees(Cost) £60

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