Writing Press Releases

London College of Media and Journalism
In London

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Important information

Typology Short course
Location London
Duration 1 Day
  • Short course
  • London
  • Duration:
    1 Day

This course will teach you what makes a newsworthy story and how to write professional press releases that media organisations will want to use.
Suitable for: This course is designed for those new to press or PR who wish to increase the amount and quality of press and publicity their organisation receives.

Important information Venues
Where and when
Starts Location
On request
158 Waterloo Rd, SE1 8SE, London, England
See map
Starts On request
158 Waterloo Rd, SE1 8SE, London, England
See map

Frequent Asked Questions

· Requirements

There are no requirements for this course.

Course programme

How the press works and why they need PR
• The structure of modern media • How the press works
• PR vs advertising
• What are the advantages of PR?
• Examples of effective press releases
• Understanding common media terminology

What is the press looking for?
• What makes a story newsworthy?
• Which publications to target and when to target them
• Paper press releases and digital press releases

Writing press releases
• Following a standard press release outline
• Getting the timing right
• Writing a good lead paragraph
• Writing the body of a press release
• The recap
• Structuring a press release to make information easily accessible
• Understanding your target audience
• Tailoring your press release to your audience

• Selecting newsworthy information
• Writing attention-grabbing headlines
• Presenting facts
• Adding a human interest element
• How to dilute negative information
• Using photographs effectively

What makes a successful press release?
• Ten tips to increase media coverage
• The press release checklist

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