Writing for the Web
Course
In Newcastle Upon Tyne
Description
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Type
Workshop
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Location
Newcastle upon tyne
Practised techniques for writing and repurposing content for web delivery. Explored key practical issues surrounding the provision of web content. Critically evaluated a range of real and potential web content. Identified the key points to successful web writing. Suitable for: This workshop is aimed at anyone who is involved in the writing and delivery of text-based online content.
Facilities
Location
Start date
Start date
About this course
Please note, that this is not a technical workshop. Participants should be familiar with the use of a web browser such as Firefox or Internet Explorer. An awareness of writing styles and some experience of editing content on and off-line would also be useful - but not essential.
Reviews
Course programme
Writing for the Web
What is so different about writing for the web? The ability to write and re-purpose content for the web is an important skill. Visitors can abandon your site at the click of a button if they are not enticed by what you have written. This workshop will explore a range of proven practical techniques that you will be able to take away and apply directly to your own web site authoring.
Topics:
- Practical writing techniques for use in the online environment
- Use of active and passive verbs
- Examination of web audience and intent
- Practical tasks for writing for an organisation profile and audience
- The difference between good web content and good web design
Writing for the Web