Writing for the Web

Course

In Newcastle Upon Tyne

Price on request

Description

  • Type

    Workshop

  • Location

    Newcastle upon tyne

Practised techniques for writing and repurposing content for web delivery. Explored key practical issues surrounding the provision of web content. Critically evaluated a range of real and potential web content. Identified the key points to successful web writing. Suitable for: This workshop is aimed at anyone who is involved in the writing and delivery of text-based online content.

Facilities

Location

Start date

Newcastle Upon Tyne (Tyne and Wear)
Information Systems And Services Claremont Tower Newcastle University, NE1 7RU

Start date

On request

About this course

Please note, that this is not a technical workshop. Participants should be familiar with the use of a web browser such as Firefox or Internet Explorer. An awareness of writing styles and some experience of editing content on and off-line would also be useful - but not essential.

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Reviews

Course programme

Writing for the Web

What is so different about writing for the web? The ability to write and re-purpose content for the web is an important skill. Visitors can abandon your site at the click of a button if they are not enticed by what you have written. This workshop will explore a range of proven practical techniques that you will be able to take away and apply directly to your own web site authoring.

Topics:

  • Practical writing techniques for use in the online environment
  • Use of active and passive verbs
  • Examination of web audience and intent
  • Practical tasks for writing for an organisation profile and audience
  • The difference between good web content and good web design

Writing for the Web

Price on request