Writing for the Web

Writing for the web seminar

This one-day hands-on seminar looks at how you can best deliver material to your readers on the internet and intranet.

It looks at the techniques you can use to write better headlines, summaries and copy. It also looks at how to time your stories for maximum impact, get feedback, and encourage people to use your intranet.

Course contents:

• Writing for the Web - The work of Neilsen and Kilian. How do people read differently on screen? "Macro" and "Micro" information. Writing concisely, pyramid structures, breaking up material.
• Writing exercises - basic sub-editing, paying attention to headings, sub-heads (one-liners), summaries, body copy. What about other hyperlinks?
• Readability - using the Flesch Index to check your own writing style.
  Guidelines for good web design - size, colours, imagery. Making the most of your copy and making sure it is read.
• Corporate standards, stylesheets, templates.
• Picking the right time and even day for maximum impact. Using e-zines, e-mail and announcements to maximise impact. Encouraging feedback.
• Images - how can you improve them? What are the main pitfalls? Commissioning photography for intranet.