Writing For The Web

GB Direct

Course

Online

Price on request

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Description

  • Type

    Course

  • Methodology

    Online

This one or two-day training course in writing for the web aims to provide web content authors and contributors with the fundamental skills and knowledge to express themselves effectively in the web environment.

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Subjects

  • Writing
  • Web
  • IT
  • Writing for the Web

Course programme

Overview

  • Common objectives, issues and constraints
  • Target audience(s)
  • Interactivity
  • Web standards and conventions
  • Statutory and contractual requirements
  • Hypertext
  • Metadata
  • Navigation
  • Document structure

Web Audiences

  • Differences between Web and Print/Broadcast
    • Reading versus skimming versus scanning
    • The need to locate and navigate
    • Expectations and preferences
    • Control, interactivity and feedback
    • The reading context: work, home, travelling
  • Different Web Audiences
    • Visitors versus searchers: onsite versus offsite readers
    • Abilities and disabilities
    • Focus, inclusivity and exclusivity
    • Linguistic differences
    • Age differences
    • Cultural differences
    • Physical differences
    • Levels of knowledge, experience and expertise (specialist or general)

Labelling, Headings, Titles and Summaries

  • Support for scanning
  • Support selection
  • Vocabulary
  • Brevity
  • Understandability
  • Call to action
  • Out of context presentation
  • In search results
  • Indexes and site maps

Page Copy and Copy Writing

  • Page Structure
  • Order: The Inverted Pyramid
  • Discursive style
  • Plain English
  • Vocabularly
  • Sentence structure
  • Paragraphs
  • Keyword placement
  • When to use links
  • Where to place links
  • How to label links

Proofreading, Editing and Editors

  • Responsibility and accountability
  • Style guidelines and consistency
  • Lean text and copy writing expertise
  • Grammar and spelling
  • ‘Webifying’ offline documents
  • Selecting content
  • Sub-editing headings, labels, pull-quotes, etc

Metadata

  • Why metadata matters
    • Finding appropriate content
    • Selecting from similar content
    • Organising, ordering and indexing content
    • Re-presenting information in different contexts
  • The different forms of metadata in a web page
    • Metadata describing the whole page’s subject matter
    • Page structure and structual markup as metadata
    • Metadata applying to single page components, e.g. headings, links, images, tables, etc.
  • General metadata standards
    • HTML, XHTML and XML metadata
    • W3C Web Content Accessibility Guidelines
    • Dublin Core
  • Specialist metadata standards: some public sector examples
    • e-GIF and the e-Government Metadata Standard (e-GMS)
    • Integrated Public Sector Vocabulary (IPSV)
    • Esd-Standards controlled lists
    • Local Authority Websites National Project (LAWs)
  • Practical exercises

See related categories

Writing For The Web

Price on request

The best Other Communication Skills courses

See all

See all