Writing for the Web
Course
Online
The power of your words will attract readers!
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Type
Course
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Level
Beginner
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Methodology
Online
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Class hours
120h
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Duration
Flexible
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Start date
Different dates available
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Online campus
Yes
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Support service
Yes
Learn engaging techniques to draw readers to your webpages and how to appeal to a variety of readers and get your content noticed with keyword optimisation, understanding SEO, and more.
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- SEO
- Writing for the Web
- Writing
- Web
- Marketing
- Marketing Tools
- Marketing Mix
- Marketing Campaign
- Marketing Research
- Marketing Strategy
Teachers and trainers (1)
Dawn McGruer
Head Tutor / Director
Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 16 years experience in the digital marketing arena. She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing. With over 2 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.
Course programme
People have become experts at scrolling and scanning as they read on the web, and our writing style has to be different than it is for print in order to catch the attention of readers on the Internet.Writing for the web has become a very specific skill.
With this content rich course, you will learn engaging techniques to draw readers to your webpages, work with a designer, incorporating audio and video, and how to appeal to a variety of readers and get your content noticed with keyword optimisation, understanding SEO, and more.
Session One: Course Overview
Session Two: Getting to Know the Web
Web Writing Is Not The Same!
Design and Structure
It’s Work to Influence Others
Session Three: Tips on Creating a Site Hierarchy
Designing the Site
Pre-Assignment Review
Menus, Links, and Buttons
Session Four: Creating Your Content
Writing Eye-Catching Headlines
Writing Content
Writing Goals
Session Five: Testing the Waters
Session Six: Deciding What’s Fit to Print
What’s Getting Read?
Reviewing and Planning
Session Seven: Adding Audio and Video to Your Content
Session Eight: Getting Your Content Noticed
Standing out in Crowds
Search Engine Optimisation
Alternative Search
Optimising Keywords
Balancing SEO and Word Stuffing
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
Accreditation for CPD hours – This course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.
Writing for the Web