Youtube Marketing and Analytics Training
Course
Online
Description
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Type
Course
-
Level
Intermediate
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Methodology
Online
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Class hours
2h
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Duration
1 Year
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Online campus
Yes
The YouTube Marketing and Analytics Training is designed to help learners understand how to grow, optimise, and analyse YouTube channels for business, personal brands, and professional marketing purposes. This course provides a structured introduction to YouTube marketing strategies, content optimisation, audience growth, and performance tracking using YouTube Analytics.
Learners will explore how YouTube works as a search and discovery platform, how to optimise videos for visibility, and how to align content with audience intent. The course covers essential areas such as channel setup, keyword research, video SEO, thumbnails, audience retention, engagement metrics, and monetisation principles. You will also learn how to interpret analytics data to measure success, identify trends, and improve future content strategies.
This training is ideal for those looking to build practical digital marketing knowledge in a fast-growing online platform. The skills gained support career development in digital marketing, content creation, social media management, and online business promotion. Delivered fully online, the course allows learners to study flexibly while building relevant, career-focused skills that enhance employability and strengthen professional profiles.
Important information
Price for Emagister users:
About this course
Understand YouTube marketing fundamentals and platform algorithms
Optimise videos using SEO-friendly titles, tags, and descriptions
Analyse performance using YouTube Analytics dashboards
Improve audience engagement and retention strategies
Track growth metrics to support data-driven decisions
Apply marketing insights to real-world digital campaigns
This course is intended for beginners and aspiring professionals who want to build confidence in YouTube marketing and analytics. It is suitable for digital marketers, content creators, entrepreneurs, small business owners, and social media managers looking to strengthen their online visibility and promotional strategies.
The training is also ideal for learners seeking to enter digital marketing roles or enhance existing skills in content performance analysis and platform-based marketing. No prior experience with YouTube marketing is required, making the course accessible to career changers, students, and professionals aiming to upskill.
Whether you want to promote a brand, grow an audience, or understand data-driven marketing decisions, this course provides a solid foundation. The knowledge gained supports career pathways in digital marketing, online branding, content strategy, and analytics-focused roles across a wide range of industries.
There are no formal entry requirements for enrolling in this course. The YouTube Marketing and Analytics Training is suitable for learners aged 16 and above who are interested in digital marketing and online platforms.
Basic English language skills are recommended to understand course materials, along with fundamental numeracy skills for interpreting analytics data. Learners should also have basic IT skills, including the ability to navigate online platforms and access digital learning resources. All training is delivered online, allowing learners to study at their own pace from any internet-enabled device.
Upon successful completion of the YouTube Marketing and Analytics Training, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.
This course stands out through its flexible, self-paced learning structure, allowing learners to study anytime and anywhere. Expert-designed modules present clear, structured content that focuses on real-world relevance and professional development.
The curriculum is practical and career-focused, helping learners understand how YouTube marketing and analytics skills apply across digital marketing roles. The course emphasises transferable knowledge that strengthens CVs and supports long-term employability. With an accessible online format and structured learning outcomes, it offers an effective way to build confidence in platform-based marketing without disrupting existing commitments.
This course is designed to be accessible for beginners with no prior experience in YouTube marketing or analytics. Concepts are introduced clearly and progressively, making it suitable for learners building foundational digital marketing knowledge. Guidance is structured to help learners understand both creative and analytical aspects at a comfortable pace.
The skills gained support roles in digital marketing, content creation, social media management, and online promotion. Understanding YouTube analytics and optimisation strengthens decision-making, improves campaign performance, and adds measurable value to a CV, supporting career progression across multiple industries.
The course is delivered entirely online through a self-paced learning platform. Learners can access materials at any time, revisit lessons as needed, and study alongside work or personal commitments. This flexible approach makes the course suitable for full-time professionals, students, and independent learners.
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Marketing
- Digital Marketing
- SEO
- Social Media
- Business Marketing
- Media
Teachers and trainers (1)
One Education
Course Provider
Course programme
YouTube Marketing and Analytics Training provides essential knowledge to grow, manage, and analyse a successful YouTube channel. The course covers channel setup, content strategy, audience growth, SEO optimisation, advertising basics, and performance analytics. Learners also explore data-driven decision-making, engagement metrics, and optimisation techniques to improve reach and results. Suitable for beginners and digital marketers, this training supports effective video marketing and measurable channel growth.
Course Curriculum
- Module 01
Intro to YouTube
Case Study – YouTube Sales Funnel
YouTube SEO – Watch Time vs. Views
Keyword Research for YouTube Videos - Module 02
Start Your New Channel
Channel Art and Icon
Channel Description
Customize Your Channel Design
Add a Channel Trailer - Module 03
YouTube Channel Settings and Verification
Upload Defaults, Featured Content, and Channel Branding
Uploading Videos + Titles, Tages, Description
Cards and End Screens
Use YouTube Analytics to Grow Your Channel - Module 04
Quickly Respond to Fans with the Community Tab
Live Streaming with YouTube Live
Free Music on YouTube Live
Create a YouTube Ad.
Spy on Competition with Social Blade
Youtube Marketing and Analytics Training
