Business Marketing

Objectives:
At the end of the course you will be able to:
·         Conduct market research
·         Define customers needs, wants and desires
·         Carry out a SWOT analysis
·         Prepare a marketing plan
·         Describe a range of marketing methods
·         Evaluate the benefits of using different marketing media
·         Compose purposeful advertising copy
·         Understand how to use press releases, promotions and public relations
·         Define the selling process
·         Devise a telephone sales campaign
·         List the benefits of keeping advertising records

Course Outline:

Module A: Marketing Your Business
·         Why do market research
·         Who will be your typical customer
·         What will they want
·         Why will customers buy from you
·         How to do market research successfully
·         SWOT analyses
·         Your marketing plan

Module B: Advertising & Promotion
·         Planning - position & strategy
·         Advertising a business
·         Promoting a business

Module C: Personal Selling Skills
·         What is selling
·         Building blocks leading to a sale
·         Handling incoming calls
·         Making appointments by phone
·         Reaching the decision maker
·         The sales presentation
·         Telephone selling
·         Handling objections
·         Keeping records
·         How to motivate yourself