Certified Financial Services Marketing Professional

Course

Online

£ 99.92 VAT inc.

*Indicative price

Original amount in USD:

$ 125

Description

  • Type

    Course

  • Level

    Intermediate

  • Methodology

    Online

  • Duration

    Flexible

  • Start date

    Different dates available

This certification for Financial Services Marketing assesses the candidate as per the company’s need for marketing of financial services. The certification tests the candidates on various areas in managing service delivery process, implementing service marketing, financial management models and analysis which include the knowledge of consumer behavior, service process design and marketing, service quality and productivity, evaluating risks & returns, skills and strategies for financial management and analysis.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Job seekers looking to find employment in Banks, Private Equity (PE) firms, MNCs, Bancassurance companies and insurance companies or financial marketing departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.

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Reviews

Subjects

  • Financial Training
  • Financial
  • Quality
  • Returns
  • Financial Management
  • Financial Services
  • Marketing
  • Quality Training
  • Services marketing
  • Relationships
  • Competitive Markets
  • Revenue management
  • Distributing services
  • Service environment

Teachers and trainers (1)

Name Name

Name Name

Teacher

Course programme

Understanding service products, consumers and markets

  • An introduction to service marketing
  • Consumer behavior
  • Positioning services in competitive markets

Elements of service marketing

  • Creating the service product
  • Designing the communication mix for services
  • Pricing and revenue management
  • Distributing services

Managing the service delivery process

  • Designing and managing service processes
  • Balancing demand and capacity
  • Planning the service environment
  • Managing people for service advantage

Implementing service marketing

  • Managing relationships and building loyalty
  • Consumer feedback and service recovery
  • Improving service quality and productivity
  • Organizing for service leadership
  • Role of Financial Institutions and Services
  • Financial Management Models & Their Application in Financial Institutions
  • Evaluating Risks & Returns of Assets & Liabilities of Financial Institutions
  • Flow of Fund Analysis of the Borrowing lending behavior, interest rates analysis, interest rates, Yield curve, risk & inflation
  • Financial Management of Commercial Banks
  • Development Banks
  • Financial Planning & Financial Institutions
  • International Aspects of Financial Institutions

Additional information

Financial Services Marketing professionals are in great demand. Companies specializing in financial service marketing are constantly hiring skilled financial services marketing professional. Various public and private companies, banks and insurance companies also need financial services marketing professional for their financial services marketing departments.

Certified Financial Services Marketing Professional

£ 99.92 VAT inc.

*Indicative price

Original amount in USD:

$ 125