CIM Professional Diploma in Marketing, Level 6

• Strategic Marketing exam

• Mastering Metrics work-based assignment

• Driving Innovation work-based assignment What can I do next Successful completion of the CIM Level 6 Diploma in Professional Marketing will allow you to progress on to the CIM Post-graduate Diploma in Marketing. Course Modules Strategic Marketing

This module recognises the significance of situation analysis and introduces techniques for assessing external and internal environments to enable effective decision making. It outlines the importance of all stages within the marketing planning process, from audit, through strategic decision making, to implementation of plans; and how managing resources, employing monitoring and measurement techniques enable the achievement of strategic marketing objectives.



Mastering Metrics

This module examines the role of marketing metrics and establishes how an understanding of a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making. It provides an appreciation of how these techniques, aligned to business objectives, can establish and determine marketing effectiveness. It outlines the value of using appropriate data sources to enable analysis, and employing appropriate analytic tools and techniques to ensure effective marketing decision making.



One of the following elective modules will form part of the delivery programme.



Driving Innovation

This module outlines the importance of how taking a visionary approach and

embedding innovation, can help organisations deal with the challenges of a fast-moving marketplace. It focuses on how an understanding of the relationship between marketing and entrepreneurship can enable organisations to deliver compelling marketing solutions. It presents the key factors in building and nurturing innovation throughout the organisation and within...