Global Master for Luxury Business Professionals
Master
Online
*Indicative price
Original amount in EUR:
24,000 €
Description
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Type
Master
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Methodology
Online
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Duration
12 Months
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Start date
September 2024
Recognising that the essence of luxury is beyond monetary valuation, the success of a luxury brand hinges significantly on effective management strategies, techniques, and approaches that create value for customers, brands, and stakeholders alike.
For luxury managers, possessing the right skills to navigate both prosperous economic periods and downturns is now imperative. However, the incorporation of digital strategies into the business models and value chains of luxury brands has been relatively slow. In the present landscape, urgent digital transformation is essential to ensure the attainment of luxury value, enabling the harmonisation of stakeholder needs and expectations.
In response to this imperative, we present our Global Master for Luxury Business Professionals. This programme is designed to meet the escalating demand in the field of Luxury Business Management. Collaborating with Istituto Marangoni, we have developed a 12-month modular programme that awards participants a POLIMI GSoM diploma along with a Diploma Certificate issued by Istituto Marangoni upon completion.
Moreover, attendees will have the unique opportunity to partake in three international experiences guided by representatives from key players in the luxury industry.
Facilities
Location
Start date
Start date
About this course
Designed for current luxury professionals or those aspiring to enter the field, this international course focuses on the latest developments in luxury business. Key features include:
* Comprehensive Skill Development:
* Equips professionals with essential skills to manage luxury brands effectively.
* Integrated focus on bridging the creative and business aspects of the luxury industry.
* Strategic Management:
* Emphasises managing luxury brands in diverse scenarios.
* Covers strategic, managerial, and social aspects of luxury retail business and industry dynamics.
* Innovative Strategies:
* Focuses on designing innovative strategies to adapt to the dynamic nature of the luxury field.
* Addresses current and future stakeholder needs.
* Transformation and Understanding:
* Explores the transformation of luxury business models and value chains.
* Deep understanding of relationships between supply chain management, disruptive innovation, pricing, experiential marketing, and digital transformation.
* Data-Driven Approaches:
* Advocates for data-driven strategies.
* Encourages rethinking approaches to value creation, sustainable luxury, leadership, and performance management.
This programme aims to empower luxury business professionals with the knowledge and skills required to navigate the evolving landscape of the luxury industry.
Less than 3 years of professional experience
Qualification required: University Degree
Luxury Industry Management Programme Highlights:
* Skills Development:
* Prepares current and future managers for the Luxury Industry.
* Focus on managing businesses, refining risk management, decision-making, and leadership skills.
* Interactive Learning:
* Engaging projects with industry professionals, academics, and experts.
* Promotes hands-on experience and collaboration.
* Integrated Approach:
* Holistic understanding through a blend of academic and practical elements.
* Comprehensive learning covering various aspects of luxury management.
* Expert Faculty:
* Top-notch professors from Istituto Marangoni and POLIMI GSoM.
* Offers a wealth of knowledge from academic and industry perspectives.
This programme ensures a well-rounded education, preparing individuals to navigate the complexities of the Luxury Industry with a strong emphasis on practical skills and industry insights.
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Reviews
Subjects
- Global
- Luxury business
- Business
- General Management
- Management
Course programme
The Global Master for Luxury Business Professionals is a 15-month programme structured into five main blocks, culminating in a final Project Work. It offers a blend of digital learning and international on-location experiences. Digital Learning: Participants engage in synchronous live sessions on Tuesdays and Thursdays (7-9pm CET) or asynchronously through recorded session clips. International Face-to-Face Weeks: The programme includes three study tours in Milan, Paris, and London, offering insights into luxury and fashion capitals. These weeks involve onsite visits and in-school classes, with remote participation options. Milan Week: Focuses on the international meaning of luxury, Italian luxury DNA, and traditional craftsmanship. Paris Week: Emphasises the evolving value in luxury brands, couture, and the reality of luxury conglomerates. London Week: Explores the dynamic new luxury industry, disruptive innovation, sustainability, responsible luxury, and industry challenges. Courses: Divided into five main blocks: - Core Courses in General Management: Covering strategy, corporate finance, financial accounting, organisation structure, and business planning. - The International Meaning of Luxury: Introduction to the luxury sector, contemporary European luxury, new American luxury, and emerging markets. - Evolving Value in Luxury: Design management, supply chain operations, marketing, and brand management. - Disruption in the New Luxury Industry: Luxury digital experience, innovation for luxury consumers, and responsible luxury (ESG). - Luxury Experience Study Tour: Examines luxury DNA, heritage, branding, conglomerates, couture, technology, innovation, and responsible luxury in Italy, France, and the UK. - Project Work: In the second half of the programme, students undertake a consultancy project supported by POLIMI GSoM Faculty. This project allows them to apply learned tools and methods to real-world company challenges, fostering professional growth and networking.
Additional information
FINANCIAL AID MERIT-BASED CONTRIBUTION LOANS
Global Master for Luxury Business Professionals
*Indicative price
Original amount in EUR:
24,000 €