Creative Copywriting

In this highly interactive three-day course, you'll learn the tricks of the copywriter's trade and have a chance to practise your own creative copywriting.

Finding the right words for a brochure, website or ad is always a challenge. In many cases when writing copy, there's a need to add an element of creative flair into the mix too; especially if you're looking to grab attention and persuade customers.

On this course you will craft copy that engages and persuades the reader, adapt your writing for different markets and write direct mail pieces, promotional copy and advertorial.

Please bring examples of work to the sessions.

Course Outcomes
You will have learnt how to write effective headlines, tailor copy to different audiences and encourage readers to stick with you. In addition, you will have looked at the challenges presented by a range of media from traditional ads and direct mail through to electronic and social media.

Who Should Attend
Ideal for people who work in marketing, design or corporate communications. You may well write copy yourself or perhaps your role is to make judgements about others' work? Either way, you'll find the session a valuable and practical learning experience.

Course Level
Beginner