Essential Advertising - Virtual Training
Short course
Online
Description
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Type
Short course
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Methodology
Online
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Duration
Flexible
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Start date
Different dates available
"Whether you employ an advertising agency or do it yourself, this workshop will enable you to focus on the critical factors which determine advertising success.
As competitive pressure increases the demands on marketing budgets it is essential that any advertising you run ‘hits the spot’ and generates the level of response and financial return that you require. This workshop will help you ensure that your advertising attracts your target audience and prompts them to act!."
Facilities
Location
Start date
Start date
About this course
"You will be equipped to plan and brief advertising and media agencies, understand the creative development process and ensure that excellence is achieved.By the end of the seminar you will be able to:
Develop and implement more effective advertising strategies and tactics
Create an effective advertising/marketing communications brief
Provide a high degree of focus on the essence of the customer/consumer proposition
Critique a variety of advertising campaigns and suggest improvements
Apply sound judgement to creative submissions and media opportunities
Recognise and harness the power of simplicity and relevance"
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 13 years
Subjects
- Media
- Advertising
- Media Advertising
- Media Buying
- Advertising Strategy
- Advertising and Marketing
- Media Studies
- Advertising Objectives
- Advertising Mix
- Essential Advertising
Course programme
09:30 - 09:45 Coffee & Course Objectives
09:45 - 10:00 Introduction - The essential role of advertising and why most of it doesn’t work.
10:00 - 10:30 The Advertising Mix
(An overview of the who, what where, when and how)
10:30 - 11:30 Determining Advertising Objectives and Strategy (A review of how to set objectives and select from a range of strategic options.)
11:30 - 13:00 Delegates Advertising Review
(Delegates evaluate and review each others examples)
13:00 - 14:00 Lunch
14:00 - 15:00 How to brief and assess a media agencies performance - How to write an advertising brief
(The audience is essential; the proposition is everything – delegates prepare a brief for one of their own products/services)
15:00 - 15:30 How to judge creative work
(How to manage the creative development process. The essential ‘do’s’ and ‘don’ts)
15:30 - 16:30 Understanding the media market place
(How to cope with evolutionary changes in the media market place)
16:30 - 16:45 Summary & Action Plans Agreed
Essential Advertising - Virtual Training