Customer Magazine Publishing: An Introduction

Customer Magazine Publishing: An Introduction

(1 day)

Ideal for

Marketing and communication personnel who will be responsible for the overseeing, and the day-to-day management, of a customer magazine.

Benefits

What are the basic skills and structures necessary to produce the best customer magazines? This session introduces the basics of working with a publishing company and is tailored to the knowledge and experience of the attendees to ensure the greatest benefit for your company.

Content of the course

• The background to customer publishing and your chosen publishing company's approach
• Their reader - your customer
• The basics of the publishing process
• Proof reading and checking design
• Managing changes and the approval system
• Developing effective listening skills
• What to do when things go wrong