Digital Marketing and Advertising

COURSE CURRICULUM

INTRODUCTION

• Introduction
• Exercise Files: Digital Marketing

1. DIGITAL MARKETING STRATEGY

• The importance of defining three strategies
• Building a business strategy
• Building a brand strategy
• Building a marketing strategy

2. EXPLORING DIGITAL MARKETING

• Definitions and terminology
• Components of digital marketing
• The digital marketing landscape

3. STARTING WITH THE WEBSITE

• Choosing a domain name
• Selecting a designer or developer
• Building a site yourself
• Making your website convert
• Creating engaging web copy
• Choosing responsive design
• Installing Google Tag Manager

4. FOUNDATIONS OF ANALYTICS

• Introduction to measuring data
• How online analytics work
• Using goal and event tracking
• Looking at a conversion funnel
• Defining your key performance indicators (KPIs)
• A look at attribution models

5. SEARCH ENGINE OPTIMIZATION

• How SEO works
• Essential optimization techniques
• Conducting keyword research
• Crafting a content strategy
• Leveraging local SEO
• Choosing to hire a professional

6. SEARCH AND DISPLAY MARKETING

• Introduction to search and display
• Launch text search ads
• Launch display search ads
• Deciding to use remarketing
• Succeeding at search and display marketing

7. SOCIAL MEDIA MARKETING

• Building a social media marketing plan
• Who`s using social media?

8. FACEBOOK

• Build my Facebook page
• Building Your Audience
• Facebook Post and Integrating with Audience
• Promoting the Business on Facebook
• Advance features and managing page

9. TWITTER

• Introduction to Twitter
• Connecting & Twitting
• Advertising on Twitter

10. YOUTUBE

• Introduction to YouTube
• Marketing on YouTube
• Working with YouTube Channel
• Advertising on YouTube

11. LINKEDIN

• Introduction to LinkedIn
• Finding and Engaging with your Audience
• Create and Marketing with Your Company LinkedIn Page
• Recruitment with LinkedIn

12. PINTEREST

• Create a Pinterest Business Account
• Improving Pinterest Presense
• Analyse the Performance of Pinterest

13. VIDEO MARKETING

• The impact of video marketing
• Getting started with video marketing
• Creating compelling content
• Promoting videos on YouTube
• Meaningful video marketing metrics

14. EMAIL MARKETING

• Understanding email marketing
• Creating an email marketing plan
• Tools to launch successful campaigns
• Measuring the success of email

15. CONTENT MARKETING

• What is content marketing?
• Creating a content planning model
• Setting up a blog

16. MOBILE MARKETING

• The mobile marketing landscape
• Mobile applications

17. EXPANDING YOUR DIGITAL MARKETING SKILLS

• Running A/B marketing tests
• A look into affiliate marketing

Course Duration:

You will have 2 Months (60 days) access to your online study platform from the date you purchased (enrolled) the course. The course is self-paced so you decide how fast or slow the training goes. If you need to extend your course access duration, it can be done at any time by extending your subscription.

How will I be assessed?

• At the end of the course you will have one Quiz test that will be marked automatically and you will be received an instant grade.
• You will have a mock exam that you can prepare yourself for the final exam. After successfully passed your exam, you only need to pay £30 for your certificate.