Digital Marketing Strategy (Online)

These days, no-one can afford to ignore the internet as a means to connect with customers, build a brand, or promote a cause, and on this course you will learn everything you need to create your successful digital marketing campaign.

You will be led by an expert in digital marketing and each week they will help you master another tactic or technique which will build towards your own digital marketing strategy. The course will cover everything from strategy and planning, through customer experience, traffic generation and advertising strategies, and into analytics and tracking your return on investment. You will study in a small interactive group, and so there will be plenty of opportunity to get expert and peer feedback on the strategies you are planning to use on real projects.

This course will be taught over University of the Arts London's online platform. Each session will last two hours, home work assignments will be set for completion between classes. Please note all times are UK time (please check the local time when you book). To find out more about how online courses are taught please visit our Online Courses pages.

Topics Covered

• Creating clear measureable objectives
• Customer profiling
• Understanding the UX Design for Websites
• Customer experience
• Branding
• Search Engine Optimisation
• How SEO and Social Media work hand in hand
• Content marketing
• Email marketing
• Online PR
• Affiliate marketing
• PPC (pay-per-click)
• Digital advertising and events
• The impact of mobile on digital
• Strategy and planning

Course Outcomes

By the end of the course you should be able to:

• Define clear business and marketing objectives, and undertake targeted market research that will help you to reach realistic marketing goals
• Understand the capabilities and compatibility of a large range of digital marketing tactics, such as branding, PR, SEO and social media, and content marketing
• Understand how to reach new audiences or retain current customers
• Have a fresh perspective on the changing climate of digital communications

Who Should Attend
Entrepreneurs, freelancers, marketing / communications / PR employees across all industries who need to update their digital skills or need a fresh perspective; recent graduates and anyone looking to develop successful digital marketing strategy.

Level
Beginner: You should have a basic understanding of social media (Facebook, Twitter or Instagram).

Follow Up Courses
After you have completed this course you may be interested in Social Media Marketing (Online), Practical Public Relations (Online) or Youtube and Video Marketing Strategy (Online)

Reviews
""I would like to comment on how inspiring and knowledgeable the tutor was, she explained everything clearly and concisely and was very personable and helpful. She also gave us brilliant advice and was just all around lovely to listen to!""

"This course is also taught in the classroom "Digital Marketing Strategy"."