Everything You Wanted To Know About Copywriting

Who is it for
An essential course for those required to write sales and marketing copy.


Learn to present a clear and concise message to customers with effective and accurate use of language whether it be copywriting for brochures, sales letters or the web.



What is it about

• An understanding of the creative aspect of marketing communications



• Guidelines for clear and succinct writing



• The technique to formulate a professional brief



• Improved compelling advertising copy



• Confidence and fluidity in your writing style

What will i get out of it
To create a clear message you need to keep it simple, compelling and grammatically correct. Your communications need to be succinct, coherent and tempt your customers to find out more. This course will teach you how a good understanding of your customersÂ' motivations will help you produce advertisements and marketing materials with real influence.


Course overview

• The role of advertising



• How copywriting acts as your best salesperson



• What people expect of your copy and what you should expect from them



• Planning copy, from briefing to layouts



• Advertising copy, including assessing examples of Â'goodÂ' and Â'badÂ' copywriting



• Copy of brochures and leaflets, including structure and writing technical product sheets



• B2B copywriting and how it differs from consumer copy



• How to improve grammar



• Structure copy effectively, from the headline to end-line



• The future of copywriting, including an overview of web-copy