Exploring Word of Mouth Communication
Short course
In Bournemouth
Description
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Type
Short course
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Location
Bournemouth
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Duration
2 Days
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Start date
Different dates available
This Build your own MA (BYOMA) short course explores the nature, role and development of word of mouth communication, through examining the current and potential role of ‘word of mouth’ as a marketing communications tool. It will reflect upon ‘word of mouth’ within both face-to-face and online contexts and will seek to develop frameworks to aid your understanding.
Generate new ideas about word of mouth communication. Understand what it is, how it is evolving, and how you might develop ways of engaging with the word of mouth activity which surrounds your organisation. Think about stimulating positive word of mouth about your organisation or managing negative word of mouth which may develop.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Communications
- Marketing Communications
- Quality Training
- Media
- Word
- Marketing
- Communication Training
- Ms Word
Course programme
Exploring Word of Mouth Communication