Marketing psychology courses

...Why take this course? Businesses are constantly looking for new ways to grab the attention of their customers. Through the study of marketing alongside aspects of psychology such as market research, consumer buying behaviour, relationship building and communications, you’ll be able to deliver...

...; Cognitive Psychology; and Social Psychology. In your final year, you’ll be able to choose options alongside compulsory modules in Strategic Marketing; Advanced Topics in Consumer Behaviour; and Advanced Social Psychology... Learn about: Marketing Research, Routes to Market, Consumer Behaviour...

...BSc Psychology with Marketing Full-Time Degree Sychology is important in many aspects of business, not least in the whole area of marketing...

...A deeper understanding of psychology can play a vital role in building a successful career in marketing. You learn marketing and management theory and practice from top-level academics as well as experts with years of experience. With a strong focus on critical and original thinking, you study... Learn about: Economics Principles, Business Law, Marketing Strategy...

...Businesses are constantly looking for new ways to grab the attention of their customers. Through the study of marketing alongside aspects of psychology such as market research, consumer buying behaviour, relationship building and communications, youll be able to deliver products and services...

...The free online course Applied Psychology - Matching Marketing Strategies to Consumer Personalities introduces learners to the psychological aspects of consumer personality and why consumers generally buy those products/brands whose 'brand personality' matches their own. Psychological research... Learn about: Consumer Behaviour, Marketing Strategies, Applied Psychology...

... Social Psychology 20 creditsLifespan Psychology 20 creditsInternational Marketing 20 creditsIntegrative Psychology Project Based Module 40 creditsOptional... Learn about: Consumer Psychology, Research skills, Qualitative Research Methods...

...A deeper understanding of psychology can play a vital role in building a successful career in marketing. You learn marketing and management theory and practice from top-level academics as well as experts with years of experience. With a strong focus on critical and original thinking, you study... Learn about: Digital Marketing, Marketing Strategy, Business Law...

...Psychology is incorporated into many aspects of modern business practice especially within the field of marketing. Areas such as motivation...

... and interventions in consumer-led marketing strategies. Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research... Learn about: Skills and Training, Marketing Management, International Marketing...

...This course is also fully recognised by Chartered Institute of Marketing (CIM). This helps to ensure content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate. Plus, you receive the maximum possible exemptions from the CIM Professional... Learn about: Marketing Foundations, Consumer Psychology, Brand Management...

... messages. This course prepares you for careers building on both disciplines – whether you want to work in marketing, or apply psychological theories to the business world. Your studies culminate in a research project that bridges marketing and psychology... Learn about: Advanced Research, Cognitive Psychology, Consumer Behaviour...

...Psychology is the scientific study of minds and behaviour. As such, it is a part of our everyday lives. An understanding of human behaviour is fundamental to many jobs in society and the study of psychology at degree level and beyond remains a very popular choice. Studying Applied Psychology... Learn about: Applied Psychology...

... degree and a Designated degree in Psychology . Application for entry to Honours occurs at the end of second year, and is based on academic performance...

...Discover the magic of marketing with our multinational experienced faculty and put your talent to the test in real-world projects. Learn to develop global marketing strategies based on real consumer insights to provide a strong foundation for any venture. Enjoy a dynamic learning environment...

...The marketing programme provides you with the analytical and academic skills of a research-based higher education, thus preparing you for a wide range of national and international management careers within the private and public sector, including: Consumer and market research Product and brand... Learn about: Communication Training, Marketing Management, Marketing Theory...

... insight into the industry. This unique course provides an interface between theory and practice, understanding and skills, by giving you a thorough grounding in the psychology underpinning persuasion, in the context of how it is applied – and how it might be applied more radically – in the communications... Learn about: Advertising Theory, Psychological Data, Social Psychology...

...This programme combines high level vocational training with academic rigour. It prepares successful graduates for careers in a variety of areas including consultancy, specialist roles within organisations, research and areas of technical expertise. The MSc Occupational Psychology is accredited... Learn about: Occupational Psychology, Learning and Development, Organisational Change...

... Business Psychology programme at Heriot-Watt University is one of the longest established of its kind outside North America. The programme is open to graduates from any discipline, and is aimed at people aspiring towards, or already pursuing a career in business. It equips graduates with theoretical... Learn about: Part Time, Full Time, IT Management...

.... First Year There are lectures on: Biological Psychology Developmental Psychology (human development from infancy to old age) Health Psychology Cognitive...