Interior Design with Business Strategy & Accounting

Module 1: Introduction to Interior Design
What is Interior Design?
Qualities & skills of an Interior Designer
Brief history of modern Interior Design
Becoming an Interior Designer
Descriptive design terms
Meeting your clients

Module 2: Design principles
Define your tasks
Interfacing with other disciplines
Design concept
Drawings & plans
Six design principles
Finding inspiration

Module 3: Project overview
Design steps
Working with the team
Payment strategies
Project management tips
Design evaluation
Common design challenges

Module 4: Design elements
Colors, accessories & their significance
Spatial relationships & proportion
Scale & balance
Texture, patterns & fabrics
Line & form
The user’s experience – sight, sound, smell, taste & touch

Module 5: Design elements
Choosing a suitable color scheme
Choosing flooring and & wall décor
Choosing & placing furniture
Choosing window dressings
Choosing & placing lighting
Choosing accessories & soft furnishings

Module 6: Room by room design
Living room
Kitchen
Bedroom
Bathroom
Kid’s room

Module 7: Popular interior styles
Minimalist
Contemporary
Classic
Shabby Chic
Retro
New York Style
Parisian Style
Mediterranean
Scandinavian
New England

Module 8 : Sustainable design
Design & the environment
Environmental policy
Responsible sourcing of raw materials
Climate change
Health & safety

Module 9 : Presenting your ideas
Use of perspective
Using the color wheel
Pencil sketching
Computer aided design
Mood boards

Module 10 : Managing Interior Design business
Maintaining professional relationships
Charging fees
Preparing a portfolio
Marketing your business
Low cost marketing techniques
Setting up a website
Blogging Social media
Free PR

Module 11 : Beginning accounting
History of accounting
Why is accounting important?
Decisions you must make Jargon, or how to speak like an accountant

Module 12 : Types of accounting
Financial accounting
Management accounting
Tax accounting

Module 13 : Making sense of your accounts
Organization
The accounting cycle
Using computers for accounting
How does computerized accounting work?

Module 14 : Keeping inventory and tracking sales
Purpose of inventory
Keeping up with inventory
Keeping track of sales
Balancing cash

Module 15 : Controlling and managing expenses
How to control expenses
Balancing your payroll
Long-term asset acquisitions
Financial liabilities

Module 16 : Avoiding illegal accounting
Improper accounting procedures
Avoiding shortcuts
Famous accounting scandals

Module 17 : Introduction to bookkeeping
Importance of bookkeeping
Single-entry bookkeeping
Double-entry bookkeeping

Module 18 : Proper bookkeeping
Balancing and testing your book
How to adjust entries
Financial statement preparation
Profit analysis
Liquidity, and how to test it
Why is internal control important?

Module 19 : Tracking & reporting taxes
What are business taxes?
How to report year-end numbers to the government
Finishing and closing your books

Module 20 : Handling an audit
External auditor
Internal auditor
Cost auditor
Performance audit
Quality audits

Module 21 : Marketing
What is marketing?
Customers needs and wants
Marketing research
Market research: what to look at and where to find it
Segmentation Positioning
The 4 Ps – Product, Price, Place, Promotion
Three more Ps – People, Process, Physical environment
Product development
Pricing strategy
Credit and payment terms
Promotion channels
How to distribute your products, B2B marketing
After sales service – handling complaints and returns

Module 22 : Your Marketing Plan
Why have a marketing plan?
Essential components for a marketing plan
Sample marketing plan

Module 23 : Low cost marketing techniques
Business image
Increase your visibility in your community
Referrals
Build a mailing list
Business networking

Module 24 : Developing your brand
Brand identity
Differentiate
Brand name and logo
Building your brand personality
How?
Believe in your brand and your customers will too

Module 25 : Your website
Why do you need a website?
Setting up a website
Creating good content
The copy
Search engine optimisation, SEO
Website analytics
Benefits of blogging

Module 26 : Social Media and Online Marketing
What is online marketing?
The power of social media
Rules of engagement
Prepare a social media marketing plan
Manage your online presence
How to be likeable on social media
A picture is worth a thousand words
Facebook
LinkedIn
Google +
Business
Twitter
Blog
YouTube
Pinterest
Skype
Email marketing

Module 27 : Public Relations and Advertising
Look for PR opportunities
Brainstorming
Writing an effective press release
Radio/Press interview
Generate newsworthy ideas
Advertising

Module 28 : Sales
Sales campaigns
Your sales pitch
Lead generation
Pay per click advertising (PPC) and selling online

Module 29 : Preparation – Before you start your business
Self-assessment. Are you an entrepreneur?
Market Research and competition analysis
Developing, assessing and testing your idea
Funding – how to finance your business idea
Availing of help

Module 30 : Preparation – Introduction to Marketing
Income sources and pricing
Marketing, advertising, promotion
Building your marketing and sales strategy
Make full use of technology

Module 31 : Setting up your business
Your business structure
Business name, brands and intellectual property
Legislation/regulation/permissions
Registering the business

Module 32 : Running your business
Budgets and cash flow
Accounting, record keeping and taxes
Business bank account and online banking
Arranging finance
Insurance
Premises
Home based business
Staff, motivation and training

Module 33 : Business Plan
What is a business plan and why do you need one?
Sections in the business plan
Access help to write your plan

Module 34 : Launching your business
Planning a successful business launch
Time management and delegation
Personal development
Building your business network