Internal communication

Course summary

Successful internal communication lies at the heart of any thriving organisation - it delivers information to the right people at the right time, it helps involve and motivate staff and makes a big contribution to effective external communication, too. If people don't communicate well teams soon feel out of touch and uninformed.

This one day course is for anybody interested in shaping the communication culture of their organisation. It provides lots of practical tips for improving the way in which people relate and process information.

This is currently only available as an in-house training course, and is not on our open training programme.


Course outline

Over the day you will cover

• understanding the role and importance of internal communication in
  • informing
  • involving
  • motivating
  • leading
  • clarifying
  • effecting change
  • achieving internal alignment in order to project a coherent image to the outside world
  • minimising stress
  • promoting and modelling an effective and inclusive internal culture
• the importance of 2 way communication
• analysing the communication culture of your organisation
  • recognising the symptoms of poor communication
  • understanding the causes of poor internal communication (including lack of clarity around vision and mission, lack of 'belonging', lack of communication skills, poor/erratic communication procedures, poor communication culture, multi-site working)
  • benchmarking your internal communication
• conducting an internal communications audit
• developing an internal communications action plan
  • aims
  • SMART objectives
  • which department should take the lead?
  • identifying champions, the role of champions
  • procedures
  • internal communication methods including
    • team brief and how to use it effectively
    • IT solutions
    • conferences and events
    • newsletters and noticeboards
    • quality circles and other peer to peer communication
• monitoring and evaluating your internal communication

Who is this course for?

This course is designed for those who want to improve the internal communication in their organisation - whether they are line managers, senior managers or HR or communication professionals with internal communication as part of their brief.


What will this course help me do: learning outcomes?

This course will help you analyse the strengths and weaknesses of your own internal communication and find practical, relevant ways forward. It will introduce you to new ways of improving internal communication and will re-energise you in your quest for good communication! You will leave the course with ideas to implement on your return to your organisation.