Introduction to the Media
Short course
Inhouse
Description
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Type
Short course
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Level
Beginner
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Methodology
Inhouse
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Duration
1 Day
Better understanding of the media, more confidence to deal effectively with journalists, and a greater ability to grasp the nub of a situation and express it simply and concisely. Suitable for: Anyone who needs to deal with or represent their organisation in the media at a local or regional level.
Reviews
Course programme
Introduction to the Media
A stimulating one-day programme designed to introduce the media and the basic concepts of news and PR and give practice in being interviewed by local and regional newspapers and local radio. Better relations with and coverage in the media, leading to a better public profile for the organisation. Participants undergo realistic newspaper and radio interviews, and get constructive feedback in a supportive group environment. There are also teaching sessions on how the media operate and the basics of news and public relations.
Pre-course work?
None, though it is helpful to arrive at the course with several news story ideas
Dress code?
Casual.
Introduction to the Media