Luxury Brand Management MA
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It is good but the classes are super long which make it so tiring for others and the refectory is terrible
← | →
Postgraduate
In London
Description
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Type
Postgraduate
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Location
London
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Duration
12 Months
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Start date
January
MA Luxury Brand Management takes a strategic view of the dynamic characteristics and opportunities within the global luxury goods and services industry, providing you with the skills, knowledge and connections to lead and succeed in the competitive world of luxury brands. The luxury industry has evolved rapidly over the last decade, with brands expanding and consolidating into mature and fast-developing markets. Successful professionals in this field demonstrate the ability to operate in a highly complex global market. An innovative and creative approach with a strong cultural perspective is critical. We combine academic study with the practicalities of management, with a particular focus on delivering exceptional experiences for consumers and gaining global competitive advantage. Regent’s is the perfect place to study luxury. Our campus in royal Regent’s Park is set in 11 acres of private gardens, where many of the most famous luxury brands will be on your doorstep. Watch a review by one of our current student vloggers, June Yoo. Register for an open evening London is one of the world capitals for the luxury industry. Studying in the heart of the city is the ideal way to develop the advanced skills that are essential in managing top brands in an increasingly competitive environment, whilst exploring new cultural perspectives and developing the habits of innovation. Regent’s has the most international student body in the UK. We specialise in nurturing the intercultural intelligence you need to succeed, and our mission is to develop tomorrow’s global leaders. As you would expect from Regent’s, the programme is taught in small classes by highly qualified academics and experienced industry professionals. We cover luxury branding and management across the full value chain. Read about the views of another of our MA Luxury Brand Management students, Valerie, as she discusses contemporary luxury and how the...
Facilities
Location
Start date
Start date
About this course
You will learn through taught classes, hands-on projects and contact with industry experts. The programme is kept current by the research, business practice and networks of academic staff, who incorporate the latest industry thinking into teaching and learning. You will benefit from regular guest speakers, who typically come from luxury brands and related businesses such as wealth management and real estate. Course content is also informed by the annual Financial Times and International Herald Tribune summits on luxury. Your final project will either be an academic dissertation or a live consultancy project for a client luxury brand. Students with disabilities Some of our courses encourage trips outside of the campus. If you have a condition that affects your mobility you are advised to contact the Disability Officer.
Reviews
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It is good but the classes are super long which make it so tiring for others and the refectory is terrible
← | →
Course rating
Recommended
Centre rating
Sydney
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Marketing Tools
- Marketing
- Brand Management
- Branding
- Global
- Project
- Industry
- Organizational Skills
- Marketing Research
- Fashion Textile
Course programme
Length
There are two entry points a year in January and September. If you begin your studies in September, it will take approximately 12 months to complete the programme. If you start in January, it will take approximately 16 months.
Additional information
This is a full-time programme, covering three terms. The programme is composed of modules, each of which carries a specific credit value. You will take eight core modules, plus two further modules of your choice.
You will be able to apply the knowledge and skills you develop on the programme through a final project which is either an academic dissertation or a live consultancy project for a client luxury brand. In both cases you will be able to develop a network of industry contacts that will be invaluable in your future career.
Modules
Terms 1 and 2
- Historical and Contemporary Perspectives in Luxury
- Luxury Brands and Creativity
- Luxury Marketing Management
- Research Methods
- Strategic Management of a Luxury Business
In addition, you will choose two of the following:
- Entrepreneurship and Luxury
- Law and the Luxury Environment
- Luxury Curation and Creation
- Luxury Digital Marketing and Analytics
- Luxury Goods
- Luxury Services
Term 3
- Dissertation or Live Business Project or New Venture Start-Up Project
See module descriptions
Additional information
With COVID-19 likely to generate worldwide quarantine restrictions and travel disruption for some time, and noting our duty to prevent our students from being impacted by a potential second wave, we've made the decision to deliver the Autumn 2020 Term online and prepare to return to campus in January 2021.
Luxury Brand Management MA