Luxury Brand Management MA

4.0
1 review
  • It is good but the classes are super long which make it so tiring for others and the refectory is terrible
    |

Postgraduate

In London

Price on request

Description

  • Type

    Postgraduate

  • Location

    London

  • Duration

    12 Months

  • Start date

    January

MA Luxury Brand Management takes a strategic view of the dynamic characteristics and opportunities within the global luxury goods and services industry, providing you with the skills, knowledge and connections to lead and succeed in the competitive world of luxury brands. The luxury industry has evolved rapidly over the last decade, with brands expanding and consolidating into mature and fast-developing markets. Successful professionals in this field demonstrate the ability to operate in a highly complex global market. An innovative and creative approach with a strong cultural perspective is critical. We combine academic study with the practicalities of management, with a particular focus on delivering exceptional experiences for consumers and gaining global competitive advantage. Regent’s is the perfect place to study luxury. Our campus in royal Regent’s Park is set in 11 acres of private gardens, where many of the most famous luxury brands will be on your doorstep. Watch a review by one of our current student vloggers, June Yoo. Register for an open evening London is one of the world capitals for the luxury industry. Studying in the heart of the city is the ideal way to develop the advanced skills that are essential in managing top brands in an increasingly competitive environment, whilst exploring new cultural perspectives and developing the habits of innovation.  Regent’s has the most international student body in the UK. We specialise in nurturing the intercultural intelligence you need to succeed, and our mission is to develop tomorrow’s global leaders. As you would expect from Regent’s, the programme is taught in small classes by highly qualified academics and experienced industry professionals. We cover luxury branding and management across the full value chain. Read about the views of another of our MA Luxury Brand Management students, Valerie, as she discusses contemporary luxury and how the...

Facilities

Location

Start date

London
See map
Inner Circle, Regent's Park, NW1 4NS

Start date

JanuaryEnrolment now open

About this course

You will learn through taught classes, hands-on projects and contact with industry experts. The programme is kept current by the research, business practice and networks of academic staff, who incorporate the latest industry thinking into teaching and learning. You will benefit from regular guest speakers, who typically come from luxury brands and related businesses such as wealth management and real estate. Course content is also informed by the annual Financial Times and International Herald Tribune summits on luxury. Your final project will either be an academic dissertation or a live consultancy project for a client luxury brand. Students with disabilities Some of our courses encourage trips outside of the campus. If you have a condition that affects your mobility you are advised to contact the Disability Officer.

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Reviews

4.0
  • It is good but the classes are super long which make it so tiring for others and the refectory is terrible
    |
100%
4.7
excellent

Course rating

Recommended

Centre rating

Sydney

4.0
20/04/2019
About the course: It is good but the classes are super long which make it so tiring for others and the refectory is terrible
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2020

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 7 years

Subjects

  • Marketing Tools
  • Marketing
  • Brand Management
  • Branding
  • Global
  • Project
  • Industry
  • Organizational Skills
  • Marketing Research
  • Fashion Textile

Course programme

Length

There are two entry points a year in January and September. If you begin your studies in September, it will take approximately 12 months to complete the programme. If you start in January, it will take approximately 16 months.

Additional information

This is a full-time programme, covering three terms. The programme is composed of modules, each of which carries a specific credit value. You will take eight core modules, plus two further modules of your choice.

You will be able to apply the knowledge and skills you develop on the programme through a final project which is either an academic dissertation or a live consultancy project for a client luxury brand. In both cases you will be able to develop a network of industry contacts that will be invaluable in your future career.

Modules

Terms 1 and 2

  • Historical and Contemporary Perspectives in Luxury
  • Luxury Brands and Creativity
  • Luxury Marketing Management
  • Research Methods
  • Strategic Management of a Luxury Business

In addition, you will choose two of the following:

  • Entrepreneurship and Luxury
  • Law and the Luxury Environment
  • Luxury Curation and Creation
  • Luxury Digital Marketing and Analytics
  • Luxury Goods
  • Luxury Services

Term 3

  • Dissertation or Live Business Project or New Venture Start-Up Project

See module descriptions

Additional information

Important information:

With COVID-19 likely to generate worldwide quarantine restrictions and travel disruption for some time, and noting our duty to prevent our students from being impacted by a potential second wave, we've made the decision to deliver the Autumn 2020 Term online and prepare to return to campus in January 2021.

Luxury Brand Management MA

Price on request