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Marketing : Markets and Market Segmentation
Training
Online
Description
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Type
Training
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Level
Beginner
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Methodology
Online
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Class hours
10h
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Duration
Flexible
Targeting in Marketing
No business or organisation of any size has the ability to appeal to every consumer without exception. Even the largest and most successful businesses in the world must focus their efforts accordingly, if they are to remain competitive and viable. Which is where the idea of market segmentation comes into the equation. Segmentation refers to a strategic process whereby an organisation targets a very specific ‘section’ of the market. Taking into account audience demographics, preferences, spending habits, geographical considerations and so on, the business is able to clearly define where its most valuable prospects can be found. Casting your net too widely and attempting to attract an overly-large audience often leads to failure.
Discover the role and importance of market segmentation from a contemporary corporate perspective, with this insightful tutorial. Study a broad definition of markets and market segmentation, along with the different types of markets, the main features of organisational markets and typical consumer markets. Additional subtopics introduced include the importance of market segmentation, requirements for segmenting a market, psycho graphic and behaviorist segmentation, types of buying situations, bases of segmenting organisational markets and more.
Important information
Price for Emagister users:
Facilities
Location
Start date
Start date
About this course
Explain the meaning of a market.
Identify different types of markets and explain their characteristics
Describe the meaning and significance of market segmentation
Business managers and entrepreneurs with desire to improve their abilities
People working in PR, advertising and sales departments
Anyone considering to start their own business
Individuals looking to enhance their CVs
Existing marketing professionals looking to develop their CPD
No prior knowledge is required to take this course.
Reviews
Subjects
- Market
- Marketing
- Materials
- Market segmentation
- Consumer Markets
- Market Types
- Market Characteristics
- Organisational Markets
- Features of Organisational Markets
- Requirements for Segmenting a Market
Teachers and trainers (1)
Cpd Tutor
Tutor
Course programme
Topics:
- Markets and Market Segmentation
- What is a Market?
- Market Types and Characteristics
- Consumer Markets
- Organisational Markets
- The Main Features of Organisational Markets
- What is Market Segmentation?
- The Importance of Market Segmentation
- Requirements for Segmenting a Market
- Psychographic Segmentation
- Behaviouristic Segmentation
- Bases of Segmenting Organisational Markets
- Type of Buying Situations
Course Benefits:
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
- The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
- Online course materials
- Question papers
- Additional Supporting Material
- Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Marketing : Markets and Market Segmentation