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Marketing : Product Pricing Strategies
Training
Online
Description
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Type
Training
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Level
Intermediate
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Methodology
Online
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Class hours
10h
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Duration
Flexible
Service Pricing Strategies
How do organisations determine the ideal prices for the products and services they offer? Is it simply a case of maximising profits? Or are there additional factors to consider? The answer is of course the latter – pricing strategies are about far more than bringing in basic revenues. Price can influence not only the affordability of a product, but also its appeal. Excessively high prices can be off-putting for some, but also suggest exclusivity and luxury. By contrast, rock-bottom prices attract some, but to others convey a sense of poor quality. The question being – how and where do you draw the line?
This advanced tutorial has been designed for anyone working in business ownerships, senior management, sales, marketing or product development. Explore the function and value of price, along with pricing objectives, profit-oriented objectives and key factors that affect price determination. Addition topics introduced include the product’s value to the buyer, the different types of costs, basic methods for price determination, ‘the going rate’ pricing and more.
Important information
Price for Emagister users:
Facilities
Location
Start date
Start date
About this course
Explain the objectives of pricing
Describe the factors which effect price determination
Explore various pricing strategies
Business managers and entrepreneurs with desire to improve their abilities
People working in PR, advertising and sales departments
Anyone considering to start their own business
Individuals looking to enhance their CVs
Existing marketing professionals looking to develop their CPD
No prior knowledge is required to take this course.
Reviews
Subjects
- Management
- Quality
- Marketing
- Pricing Strategy
- Materials
- Advertising
- Quality Training
- Product marketing
- Product
- Price management
- Product Pricing
Teachers and trainers (1)
Cpd Tutor
Tutor
Course programme
Topics:
- Setting Your PPC Budget
- The Quality Score
Course Benefits:
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
- The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
- Online course materials
- Question papers
- Additional Supporting Material
- Useful Links
Marketing : Product Pricing Strategies