Masters in Business Administration (MBA)
Introduction:CECOS offers Master of Business
Administration program awarded by IOTA. This program prepares graduates
for jobs in the real world. Graduates are well-placed to succeed in the
international world of business having gained career focused knowledge and
skills in business, critical thinking and communications. Possible
employment opportunities for graduates of the MBA could include the
following:
· General Management Career
· Business Strategy
Manager
· Operations Manager
· Human Resources and Change
Manager
· Management and Recruitment Consultant
· Staff
Development Manager
· Brand Manager
· Marketing Manager
·
Sales Manager
· International Marketing Consultant
·
Advertising Executive
· Public Relations Consultant
·
E-business Communications Specialist
This program provides a well
structured modular approach to study. Students are given the opportunity
to concentrate in a particular area of business management, leading to
specialized skills and enhanced success in the job market.
This
postgraduate business program offers nested qualifications so that
participants can exit the course
· after first 4 units with a Graduate
Certificate of Business
· after first 8 units with a Graduate Diploma
of Business Administration
· or complete the 12 units and graduate with
a Master of Business Administration (MBA) .
Course descriptionManagerial Accounting This
unit explains accounting techniques and terminology, giving participants
the conceptual and practical skills to understand complex financial
strategies. The unit does not assume prior knowledge of accounting and
financial management and introduces the double entry bookkeeping system,
trial balance, adjusting entries, the worksheet and the preparation of
financial reports. The basics of strategic cash flow and financial
statement analysis are also introduced with a focus on the management and
practical aspects of the accounting process.
Managerial
Marketing Marketing is the planning and execution of the
conception, pricing, promotion and distribution of ideas, goods and
services to create exchanges that satisfy individual and organisational
goals. This unit examines this process from start to finish and help
students to develop a systematic approach to marketing management; from
understanding the needs and wants of customers to effectively managing
products, services, and markets. The main elements of product management;
pricing, managing distribution channels and the promotional mix are
introduced. Participants are encouraged to apply both strategic and
operational principles of marketing management to their own customers,
products, services and markets.
Managerial Economics Managerial
economics uses applied economic theory as a framework to formulate
intelligent and rational business solutions and decisions. Microeconomic
principles are applied to the analysis of internal business and external
market conditions to enable informed forecasting. Macroeconomic analysis
is used to explain the impact of general economic and financial
environments on the business and the environment in which the business
operates.
Introduction to Information Systems Organisations
use information systems to formalise their data and communication
processes. In this context, information systems are conceptualised,
created and managed. To be effective, practitioners require an
understanding of the business use of IT. This unit provides a broad
overview of the area and places a foundation of knowledge and skills for
identifying and analysing the use of information systems.
Managerial
Finance Participants are provided with an understanding of
the financial management of organisations, and how funds are raised and
allocated within organisations. Special focus is placed on an
organisation's primary financial functions, investment, financing, and
strategic and risk management. The important underlying theme of this unit
is that a business must add value. In examining value, participants will
be introduced to the three basic ideas in finance: the time value of
money, diversification and arbitrage. Management decisions regarding
capital structure, the cost of capital, investment choices, short-term
asset and liability management and dividend policy will be examined.
Business
Research and Data Interpretation This unit is designed to
equip managers with the research methodology and skills to make effective
use of data in the business workplace. Standard statistical and graphical
techniques are used to analyse data using examples applicable to
management, marketing, finance and economics. Students are shown how
statistics and analysis of data can assist managers to make better
decisions. Participants acquire the ability to collect and manage data,
typically using general Excel based skills and will have an understanding
of how to describe and model complex business relationships. The unit
introduces sampling and inference techniques applicable to means and
proportions and develop an understanding of regression modeling and
forecasting.
Managing People and Change This unit
includes a module on managing people and a module on organisational
change. Managing People explores the issues involved in the management of
people, groups and organisations. The module discusses the role of the
manager as leader and motivator and allows participants to evaluate the
effectiveness and functionality of groups under their management. Issues
of group and business cultures and their impact on performance are
discussed.
Organisational Change explores selected theories and
concepts of change management, beginning with individuals and culminating
with the whole organisation. Participants in this unit will learn to
identify and develop the key skills needed to lead and implement change.
Strategic
Management Strategic behaviour theory provides a structured
approach to business strategy formulation. This unit examines many of the
most useful and proven theoretical structures and then applies them to
real management problems, with an awareness of their limitations. The
alignment of strategy within the organisation, organisational systems and
people are studied. Several diagnostic models are used to evaluate a
firm's relative strengths and weaknesses, the threats and opportunities in
its external environment, and the key issues affecting its
competitiveness. Analysis is used to identify possible inefficiencies and
make prescriptions for change. Implementation of the recommended changes
will also be discussed.
International Institutions and
Political Environments The unit is designed to expose
students to the institutions and structures that are integral to
international trade, finance and law. At a global or macro level, the unit
examines the role of international institutions such as the International
Monetary Fund, World Bank and World Trade Organisation, in terms of their
structure, purpose and power in international trade. There will be
discussion of whose interests they serve, and to what degree they
attenuate or enhance the power of sovereign states. From a micro
perspective the unit examines the institutions that can be utilised to
facilitate international trade including governmental, political,
economic, legal, regulatory, media and cultural. Case studies are used to
facilitate discussion of effective utilisation of institutions to overcome
challenges and barriers to trade and to fully develop opportunities
arising from international trade.
Business Project Participants
will apply their acquired knowledge to a project, based on their own work
environment. An evaluation of the business will include business strategy,
marketing and marketing strategy, management of people and change,
processes, financial indicators and IT aspects. The report will cover all
of the areas with a primary focus on one of these aspects. Participants
will submit a report and presentation that demonstrates their
understanding and application of the concepts.
International
Marketing The trend towards globalisation impacts on business
decision making and corporate and marketing strategy. This unit focuses on
how organisational marketing processes are impacted by the
internationalisation of business. The initial module focuses on
international environmental factors such as economic and financial
sectors, social and cultural elements of the world market environment and
the political-legal environment. The second module specifically examines
international marketing research issues, in particular highlighting the
specific research procedures appropriate when examining foreign markets.
The third module examines issues relevant to product (or service),
pricing, promotion and distribution in an international context. The final
module of the course outlines the development of competitive international
marketing strategies. Participants will learn procedures to develop
successful marketing plans for international markets with an awareness of,
and ability to, identify likely pitfalls.
Customers and
Customer Relations This unit is focused on understanding
customers and the importance of building and maintaining customer
relationships in adding value to all levels of an enterprise. Elementary
consumer behaviour will be introduced and discussed with relevance to
business outcomes. The consumer behaviour component examines the external
and internal factors that influence people's behaviour in buying
situations, integrating theories from psychology, sociology and economics.
Issues in measuring and implementing customer relationship management
strategies are discussed with some emphasis on implementation of customer
satisfaction measurement.
International Management In
a globalised business environment, managers must have an understanding of
the issues relating to doing business across and within various cultures.
This applies to people within organisations and to customer groups. This
unit explores the cultural issues that are relevant between different
organisations but in particular in different countries. It also examines
the legal and economic factors that vary between countries and can impact
on business success. Case studies are used to examine effective methods of
bridging the cultural divide and promoting effective management.
Operations
and Process Management Operations and Process Management is a
unit that will explore the issues involved in practical operation of
business processes. The operations module of the unit will discuss value
chains, logistic and allocation decisions and techniques and approaches
that result in more efficient outcomes for the organisation. The process
management module develops tools for understanding business processes and
means of measuring and analysing outcomes of those processes. Concepts
such as TQM and process re-engineering are discussed. Participants are
encouraged to apply process measurement techniques to evaluate their own
business processes and if possible implement process improvements.
International
Trade, Markets and Prices This unit examines international
trade from both a theoretical and practical perspective.
Economic
inter-dependency of nations, analysis of protectionist policies and the
international institutions involved in trade are examined in depth The
unit examines the nature and theoretical foundations of international
trade and the significance of geographic, social, technical and political
influences. We review traditional and recent models of the behaviour of
firms in the international marketplace including the theory of comparative
advantage and neo-classical theories of trade. The role of exchange rates
in facilitation and as a consequence of trade and factor movements is
examined with some emphasis on exchange rate determination. Above all, the
unit seeks to give participants a good understanding of major trade issues
and how globalisation impacts on current trading policies.
International
Trade Law This unit discusses the potential legal issues of
conducting international business. When organisations are expanding into
global markets, the legal environment may be different and unfamiliar.
Business managers need to understand the regulations that apply in those
markets to reduce the risk of doing business in foreign markets. In
particular, we examine the differences in trade law, marketing law, patent
law, credit law and employment law. In terms of trade law, this unit
examines the nature of agreements between agents (buyers and sellers) in
different countries and law relating to transit of goods between nations.
Credit
law issues are examined, involving payments and financing. Employment law
highlights the differences in treatment of employees, discrimination laws,
entitlements and agreements between organisations and employees in various
countries. The advent of the global virtual economy has highlighted the
need to understand the issues of law in the online environment. The unit
will examine protection and security online for both the organisation and
customers. Finally, the unit examines issues related to disputes that go
beyond domestic boundaries.
International Accounting and
TaxationThis unit provides an overview for the manager of the
differences in accounting and taxation accounting in an international
context. The accounting section of the unit will examine issues in
financial and management accounting. Financial accounting issues are the
different corporate reporting requirements and approaches to accounting
policy formulation, regulation and disclosure practices in various
nations. The unit will examine the interpretation of balance sheets from
various nations including various interpretations of trademark
amortisation, treatment of abnormal items and intangibles. The trend
towards internationalisation of accounting standards is discussed. The
management accounting module will discuss issues and problems facing
international companies in organising and managing their global operations
including transfer pricing, and in designing and implementing management
planning and control systems. The unit will also deal with international
taxation law and how taxation considerations affect organisational
accounting.
International FinanceIn a globalised
environment managers need to understand tools of international financial
management. This unit will provide students with tools necessary for
effective financial decision making by business enterprises in a global
context. The unit will initially consider the environment of international
financial management, international financial markets, global flow of
funds, the determination of exchange rates and how they interact with
interest rates and other financial prices. The unit will examine how
exchange rate and interest rate changes impact on the decisions of
corporate and institutional managers. The next section of the unit will
examine capital budgeting and financing decisions of multinational
organisations with discussion of mechanisms that facilitate such financing
decisions. The next section of the unit examines measurement of exchange
rate risks, and hedging strategies for currency risks associated with
international trade, overseas investments and foreign borrowing through a
range of derivatives such as currency futures, options and swaps.
Information
Systems Project ManagementIn many areas of Information
Systems practice resources have to be deployed efficiently and effectively
to pursue defined outcomes. Projects, and hence project management, have
become the standard practice for such endeavours. Information Systems
practitioners play a number of roles within projects and require skills to
operate successfully within a project environment, as well as to lead and
manage projects successfully. Participants gain an appreciation of the
nature and operation of projects, the difficulties in producing
'successful' projects, and the tools and techniques of project management.
Further they will appreciate how their own behaviour and attitudes
contributes to project outcomes as a basis for improving their own
project-oriented practise.
E-Commerce The
continually evolving world of E-Commerce affects the way business is done.
E-commerce
changes the set of business risks and opportunities impacting an
enterprise and must be effectively managed to achieve useful outcomes for
the business.
It is one of the areas in which there is a major overlap
between IT management and business management. It also presents some
interesting and challenging issues in a highly dynamic and rapidly
evolving environment. It is the aim of this unit to develop in
participants an appreciation of this important but challenging area.
Entry Requirements
-
Academic pre-requisites: A recognised* Bachelors Degree or a
combination of academic qualifications and appropriate work experience.
International Students:
-
English Language Proficiency: IELTS score of 6.5 (Academic) or TOEFL
550 or Cambridge.
-
Academic pre-requisites: A recognised* Bachelors Degree or a
combination of academic qualifications and appropriate work experience.
In general, students who do not have a recognised Bachelors Degree will
need the following qualifications and experience (AQF refers to the
Australian Qualification Framework):
-
AQF equivalent Advanced Diploma plus four years work experience, or
-
AQF Diploma plus eight years work experience, or
-
AQF Higher School Certificate plus 10 years work experience, or
-
AQF School Certificate plus 12 years work experience.
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Recognition of qualifications will be at the discretion of the
Academic Program Director responsible for academic affairs.
Awarding Body Institute of Technology (IOTA),
Australia