Personalities, Profiles and Privacy: Web 2.0 and Social Media for Communicatio0n

In Brief

This course is for anyone interested in the use of Web 2.0 and social media tools to promote services. Emphasis wil be on ideas for those working in LIS, but the approach will be broad. The course goes beyond consideration of individual applications, to focus on a spectrum of techniques to develop a consisent, professional persona and engaging presence for promotional purposes.

Course highlights:

• Exemplary use of popular Web 2.0 tools, including twitter, facebook, blogs, media-sharing apps, locator services and feed-readers
• How these tools can be combined to maximise digital presence
• Technicalities and social concerns of development a social media pesence and personality
• Dealing with issues of privacy and indentity theft

On completing the course yo uwill be able to:

• Understand what Web 2.0 tools are
• Understand how they can work to promote services
• Understand what constitutes an effective social-media presence
• Appreciate and overcome barriers and concerns associated with Web 2.0 and social media