Awared by MTA

Google Analytics Online Course

Course

Online

£ 59 VAT inc.

Description

  • Typology

    Course

  • Methodology

    Online

  • Class hours

    35h

  • Start

    Different dates available

  • Online campus

    Yes

  • Support service

    Yes

Description

Google Analytics is the most used analysis platform for companies in the world. It is used in approximately 85% to 90% of all businesses that are related to the web. Business managers and employees require real-time data to evaluate the performance of key metrics within their websites and Google Analytics provides an intuitive interface with granular performance data. Emagister knows it, and that's why it has added the Google Analytics online course to its education catalog.

Without this powerful tool, marketing and operations related to the company's websites would be presumptive work. With the use of this software, companies can progress and expand, formulating marketing, operations and sales strategies.

This training will teach participants how to master Google Analytics; from the basics to the most advanced features. Once finished, the students will be experts in reports, behavior data, audience conversion and will have a very complete knowledge base with this software.
Remember, you can distinguish yourself in the labor market thanks to having skills and competencies in Google Analytics.

This course has been designed to give you knowledge of the real world that you can take advantage of from the first day. It is very flexible, so you can institute your own schedule and study at your own time. We instruct our students with the best standards, offering expert training guided by an instructor through our state-of-the-art electronic learning platform.

Do not wait any longer to benefit from this complete course! Request more information in Emagister.

Facilities

Location

Starts

Online

Starts

Different dates availableNow taking bookings

To take into account

Our training works on all devices including Mobile phones, IPad’s, Android tablets, Macs and PC For the best viewing experience on our state-of-the-art eLearning platform we recommend an internet connection of 10Mbps or better. Please also use Google Chrome or Mozilla Firefox as your browser with Adobe Flash Player.

You'll sit an online exam. We provide interactive quizzes after each module to ensure you're fully prepared for the real thing. Once you've passed with at least 80%, you'll be awarded your certificate.

Questions & Answers

Ask a question and other users will answer you

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We will only publish your name and question

Achievements for this centre

This centre has demonstrated its quality on Emagister
4 years with Emagister

Subjects

  • Funnels Report
  • Ecommerce Reports
  • Goal URLs
  • Language
  • Behavior
  • Frequency Recency
  • Working with Events
  • Exist Pages
  • Dimensions
  • Keywords
  • Shortcuts
  • Basic features
  • Alerts
  • Views
  • Build Analytics Infrastructure
  • New Users
  • Conversion Data
  • Definitions
  • Realtime Analytics
  • Features

Course programme

Module 1: Introduction to Google Analytics

  • 1.0 Intro Definitions Pt 1
  • 1.1 Intro Definitions Pt 2
  • 1.3 How Google Analytics Works

Module 2: Fundamentals of Google Analytics

  • 2.0 Build Analytics Infrastructure
  • 2.1 Setting Up Conversion Data
  • 2.2 Input New Users
  • 2.3 Setting Up Conversion Data
  • 2.4 Examine Extra Points

Module 3: Basics of Google Anayltics

  • 3.0 Basic Features
  • 3.1 Dashboard
  • 3.2 Shortcuts
  • 3.3 Adding a Dashboard
  • 3.4 Sharing Reports
  • 3.5 Alerts
  • 3.6 Realtime Analytics
  • 3.7 Standard Reports
  • 3.8 Views

Module 4: Reports in Google Analytics

  • 4.0 Acquisitions Intro
  • 4.1 All Traffic Aquasitions
  • 4.2 Acquisitions Overview
  • 4.3 Acquisition Channels
  • 4.4 Cross Development
  • 4.5 All Referrals
  • 4.6 Campaign
  • 4.7 Keywords
  • 4.8 Social
  • 4.9 Webmaster Tools

Module 5: Behavioral Reports

  • 5.0 Behavioral Reports Intro
  • 5.1 Dimensions
  • 5.2 Content Drilldown
  • 5.3 Landing Pages
  • 5.4 Exist Pages
  • 5.5 Events
  • 5.6 Event Flow Report
  • 5.7 Working with Events
  • 5.8 Site Search Report
  • 5.9 Working Site Report
  • 5.10 Site Search 2
  • 5.11 Site Search 3
  • 5.12 Behavior Flow Report
  • 5.13 Site Speed
  • 5.14 Using Site Speed Search
  • 5.15 Page Timings
  • 5.16 Speed Suggestions
  • 5.17 User Timing Adsense
  • 5.18 Experiments
  • 5.19 Inpage Analytics

Module 6: Audience

  • 6.0 Audience Reports
  • 6.1 Location Report
  • 6.2 Language
  • 6.3 Behavior
  • 6.4 Frequency Recency
  • 6.5 Engagement Report
  • 6.6 Technology Reports
  • 6.7 Mobile Reporting
  • 6.8 Demographic Report
  • 6.9 Interests
  • 6.10 Visitor Flow Chart

Module 7: Conversions

  • 7.0 Intro
  • 7.1 Funnel Visualization
  • 7.2 Goal Flow Report
  • 7.3 Reverse Goal Path
  • 7.4 Goal URLs
  • 7.5 Ecommerce Reports
  • 7.6 Product Performance Reports
  • 7.7 Transactions Report
  • 7.8 Time to Purchase Report
  • 7.9 Multi-channels Funnels Report
  • 7.10 Assisted Conversion Report
  • 7.11 Top Conversion Paths Report
  • 7.12 Time, Log & Path Length Report
  • 7.13 Attribution Report & Model Comparison Tool
  • 7.14 Conclusion

Google Analytics Online Course

£ 59 VAT inc.