Product Design

Product designers are highly innovative problem solvers who apply their knowledge and skill to create desirable products. The professional nature of our course prepares you for the creative demands made of the practicing designer.

Our graduates are extremely creative, motivated and above all versatile individuals. They are capable of working in a design role, management role, running their own company, involved in research, design education, marketing, sales, model making, commercialisation of their undergraduate design work and much more. On successful completion of the undergraduate programme they also have the option of continuing their studies on the MSc Advanced Product Design course.

Our Product Design course has a BA and a BSc route, with approximately 80% commonality.

The BA route has an emphasis on the aesthetic, user and ergonomic aspects of product design.

Our first class facilities enable you to develop state of the art virtual prototypes, facsimile models and real working products. We interact with industry and run 'live' projects with national and international organisations such as Dyson, Linpac, GUL International, BBC Dr Who. Our students at UWIC have also won prestigious competitions such as the Royal Society of Arts (RSA), Liverpool Design Awards, Institute of Engineering Design, Corus etc.

Year one:

• Design process and user needs

• Research techniques and design history

• Presentation skills, 2D and 3D sketching and modelling

• Materials and manufacturing

• Introduction to engineering and technology

• Live projects

• End of year exhibition

Year two:

• Design development

• Product usability and interface design

• Sustainability, trends, career opportunities

• Advanced materials and manufacturing

• Live projects

• End of year exhibition

Year three:

• Design competition

• Live projects

• Business management and career development

• Dissertation

• Major design project (optional collaboration with Industry)

• End of year exhibition

Assessment

You will normally be assessed throughout the course through project, presentations and written work.

Mode of Attendance : Full - time