Risk Management

London School of Public Relations (LSPR)
4.0
2 reviews
  • This course has been a real life saver, giving me time and space to step back and see what I need to do next. Great venue, great trainers – thank you! I’ll e putting all the brilliant advice into practice soon.
    ← | →
  • Very intense course, loads of very useful information.
    ← | →

Training

In London

£ 790 VAT inc.

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Description

  • Type

    Training

  • Level

    Advanced

  • Location

    London

  • Class hours

    18h

  • Duration

    3 Days

The purpose and aim of the course are to show participants how to prepare and defend a brand from reputational risks. As well as tackling fundamental elements of issue and crisis management, the course also touches upon the management of ill-structured crisis situations, which are filled with high levels of uncertainty and ambiguity.

The course is divided into two parts: issue management and crisis management. In the issue management component of the course, participants are provided with a solid introduction to risk and issues, focusing on the elements that make up strategic issue management. This part of the course prepares the mindset to become more aware of risks and issues facing the brand/organisation, and by anticipating them, make informed strategic choices to mitigate the risk exposure. Brand resilience is explored alongside vulnerabilities and exposure to threats and hazards.

The second part of the course continues the theme of proactive thinking by focusing on pre-crisis planning as well how to react to a crisis, how to handle stakeholders' interests and how to recover. Throughout the course, especially for the crisis management, attention is given to impact of technology platforms that allow real-time response, such as Twitter and how social media can be both friend and foe. The course explores how firms can become more resilient to threats and become less vulnerable to internal and external risks.

Facilities

Location

Start date

London
See map
118a Kensington Church Street, W8 4BH

Start date

On request

About this course

PR and communications professionals who want to effectively handle issue and crisis management situations.

Previous experience within PR is not a requirement. A key feature of our approach is that if you have a good education and commercial experience, you should be able to learn quickly. Our courses provide the important balance between theory and practice so as to enable a delegate to quickly understand what a modern PR and reputation practitioner has to deal with. The training materials and content are very practical and hands-on, designed for a delegate to apply the skills to the job at hand.

CPD Advanced Certificate

You will explore brand resilience, vulnerabilities and exposure to threats, the importance of pre-crisis planning and how to prepare and defend a brand from reputational risk.

You will be contacted by a course advisor who will send you general information on the course and start dates and how to book your place. You will be encouraged to contact us back, in order that we can answer specific questions and provide you with the details you are looking for.


Our entry requirements reflect the needs of the industry. The PR and communication sectors are generally graduate entry, although there are exceptions and people with relevant experience within a commercial environment, who do not hold a degree, would be welcome.
We will accept non-graduates with less than one years' commercial experience, although not necessarily in PR, it would be preferable to have experience within a communications-related industry. If in any doubt, please do not hesitate to contact us by telephone or email.
Graduates will have greater opportunities than non-graduates to secure a position, but given that PR and related functions are creative roles, experience and the ability to demonstrate a creative portfolio are also important. For those who are non-graduates, the course can consolidate the training with commercial experience to enable a delegate to be more marketable. Please contact the Course Director if you have any questions relating to entry.

LSPR has been established since 1992 and has gained an excellent reputation globally. LSPR is approved and recognised by the CPD Certification Service. Furthermore, it is supported by the Centre for Crisis and Issue Management in London, a leading international think tank and consultancy that specialises in crisis management and corporate vulnerability/resilience.
LSPR's Advisory Board acts as an independent control body to help monitor the quality of LSPR's work such as the setting and marking of the examination papers and project. We also have a significant client base: some of our clients have included:
• Barclays Bank
• BBC
• BP
• CBI (Confederation of British Industry)
• Cartier
• Channel 4
• Orange
• Shell
• Walt Disney Company
LSPR is a recognised provider of training by the Embassy of the State of Qatar.

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Reviews

4.0
  • This course has been a real life saver, giving me time and space to step back and see what I need to do next. Great venue, great trainers – thank you! I’ll e putting all the brilliant advice into practice soon.
    ← | →
  • Very intense course, loads of very useful information.
    ← | →
100%
4.6
excellent

Course rating

Recommended

Centre rating

Zoe Smeaton

5.0
01/01/2016
What I would highlight: This course has been a real life saver, giving me time and space to step back and see what I need to do next. Great venue, great trainers – thank you! I’ll e putting all the brilliant advice into practice soon.
What could be improved: This course has been a real life saver.Great venue, great trainers.
Would you recommend this course?: Yes

Rosa Bethell

3.0
01/08/2015
What I would highlight: Very intense course, loads of very useful information.
What could be improved: Nothing.
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

Subjects

  • Issue Management
  • Crisis Management
  • Risk Management
  • Business Organisation
  • Business Risk
  • Credit Risk Management
  • Financial Risk
  • Financial Risk Management
  • Management of Risk
  • Market Risk
  • Managing Risk
  • Risk Strategy
  • Risk Analysis
  • Project Risk management
  • Project Control
  • Operational Risk
  • Operations Management
  • Risk manager
  • Risk

Teachers and trainers (1)

John Dalton

John Dalton

Director of LSPR Worldwide and Senior Trainer

John has taught reputation management and related disciplines in over 30 countries. He is also the author of many books and has published countless business and economic articles. In 2012 John contributed to a major book on Reputation Management, published by Bloomsbury, along with some of the leading authorities in crisis and reputation management globally. In 2012 John also became Director of the Centre for Issue and Crisis Management, which acts as both a think tank and an advisory service to multinational corporations exploring global risks to their brands.

Course programme

Module One: Risk and Issue Management: an introduction
  1. Defining and distinguishing between risks and issues
  2. The nexus of risk, issue and crisis management
  3. Risk/issue management and reputation
  4. The basics and process of risk management
  5. Good practice in risk management: British Standards BS ISO 31000: 2009
  6. What is strategic issue management? (SIM)
  7. The process of issue management
  8. Benefits of issue management
  9. Sources of intelligence and risk
  10. Business continuity management (BCM)
Module Two: Strategic Issue Management: the best way to manage reputation
  1. Structures, frameworks and resources needed for SIM
  2. Threats and threat assessment techniques
  3. Environmental scanning
  4. Issue identification
  5. Issue monitoring
  6. Issue analysis
  7. Strategic option generation
  8. Implementation
  9. Monitoring and evaluation
  10. Monitoring issues via social media and mobile platforms
Module Three: Pre-Crisis Planning: anticipating events that can destroy brand equity
  1. The role and importance of pre-crisis planning as part of crisis management
  2. Crisis prevention and the structure and role of a pre-crisis committee
  3. Pre-crisis audits and links with issue and risk analysis: resilience and vulnerabilities
  4. Elements in a pre-crisis plan
  5. Scenario planning and futures research
  6. Crisis management team: crisis centre operational procedures and protocols
  7. Stakeholder analysis and link with issue analysis
  8. Technology considerations: crisis sites, monitoring and social media
  9. Information assurance: policies, IT security and governance
  10. Structures and resources
Module Four: Acute Crisis Phase and Media Management
  1. Characteristics of good/bad crisis management
  2. Referring to the crisis plan
  3. Key stages of acute crisis management
  4. What must be done in the first 24 hours
  5. Assembling the crisis team: evaluating and improving decision making
  6. Handling ill-structured, ambiguous crisis situations
  7. Best media and social media strategies: crisis communications
  8. Strategic and tactical approaches
  9. Framing messages for stakeholders
  10. Importance of crisis leadership
Module Five: Recovery Strategies
  1. Damage determination and post crisis analysis
  2. Lessons learned
  3. Vulnerability audit
  4. Maintaining contact with key stakeholders
  5. Framing and reframing messages
  6. Re-visiting the crisis plan and adapting
  7. Evaluating stakeholder engagement and response
  8. Resources and structures review
  9. Managerial response
  10. Crisis leadership evaluation

DISCOUNTS:

  • GROUP BOOKING - 20% off group booking for 3 or more people* from the same organisation.

Code: Group20%

  • ALUMNI LOYALTY SCHEME - 20% off any course fee*.

Code: Alumni20%

  • 2 FOR 1 - bring a colleague, friend or family member for free* on the same course

Code: 2for1

  • FREELANCERS AND CHARITIES - 15% off any course fee*.

Code: FCH15%

* The offers are subject to availability and cannot be used in conjunction with any other offer. Terms and conditions apply.

Additional information

In order to obtain the Advanced Certificate in Issue and Crisis Management, participants are required to complete: an assessment (during the course) The assessment is based on a document from which participants are asked questions to evaluate their understanding and comprehension of key concepts from the course. The purpose is to test, at one level, factual recall of critical concepts, and at a higher level, to allow participants the chance to apply knowledge assumed by the syllabus to completely unfamiliar situations e.g. a scenario. Less emphasis is placed on factual recall and greater placed on critical thinking and the application of concepts.

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£ 790 VAT inc.

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