Single Module: Sports Marketing

Colchester Institute
In Colchester

Price on request
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Important information

Typology Course
Start Colchester
Start Flexible
  • Course
  • Colchester
  • Start:
    Flexible
Description

The Sports Marketing module is designed to build on your existing knowledge of marketing and to apply it in a sports context. The module will begin by examining the context of strategic sports marketing planning within a contingency framework. Students will look at the application of marketing concepts in sport, and in particular market segmentation and the roles of branding and sponsorship. They will be given the opportunity to reflect on the current and future impact of globalisation and commodification within a sports marketing context. The module will encourage students to apply concepts and criteria derived from good practice in other sectors to specific sporting applications and to develop their analytical and critical skills.

Important information
Venues

Where and when

Starts Location
Flexible
Colchester
Sheepen Road, CO3 3LL, Essex, England
See map
Starts Flexible
Location
Colchester
Sheepen Road, CO3 3LL, Essex, England
See map

Frequent Asked Questions

· Requirements

                                           

What you'll learn on the course

IT
Marketing
International
Part Time
Full Time
Market
Planning
Skills and Training
Branding
Marketing Planning

Course programme



This is a standalone module from the BA (Hons) in Management of Sport, which can be studied in isolation or with other standalone modules. This module can help you to brush up on existing skills and it offers a taste of the full degree programme.


The Sports Marketing module is designed to build on your existing knowledge of marketing and to apply it in a sports context. The module will begin by examining the context of strategic sports marketing planning within a contingency framework. Students will look at the application of marketing concepts in sport, and in particular market segmentation and the roles of branding and sponsorship. They will be given the opportunity to reflect on the current and future impact of globalisation and commodification within a sports marketing context. The module will encourage students to apply concepts and criteria derived from good practice in other sectors to specific sporting applications and to develop their analytical and critical skills.



Module Content

  • Strategic sports marketing planning within a contingency framework

  • Sports market segmentation and market positioning

  • Branding and image: role and importance

  • Sports sponsorship

  • Managing the sports product life cycle and innovation

  • Other elements of the sports marketing mix: sports promotion, distribution, pricing

  • Globalisation and commodification in sports marketing






How To Apply


Our aim is to make it as easy as possible to secure your place on your ideal programme.
Simply download and complete the relevant application form and return it to our Admissions team as early as possible.
You can return your completed application form in person or by post to our Colchester
(for applications to Colchester and Clacton) or Braintree campuses:








Admissions

Colchester Institute

Sheepen Road

Colchester

CO3 3LL









Admissions

The College at Braintree

Church Lane

Braintree

CM7 5SN








If you are currently at school, please check with them as some schools will be coordinating applications centrally.
If you have any further questions about the application process, please visit our
Frequently Asked Questions page.



Applying for a Full-Time Degree-Level course



Apply through UCAS



If you would like to apply for any of Colchester Institute's Degree Level courses, your method of application will differ depending on whether
you want to apply for a full-time or part-time version of your chosen course. If you are applying full-time, you will need to apply through the
Universities and Colleges Admissions Service (UCAS), which is a UK-based charity whose main role is providing the application process for almost
all British universities.



The service cost £23 for a multi application and £12 for a single application in 2015, however it is possible this may increase for 2016 applicants.
Each course has a unique "course code" that you will need to make note of and use during your applciation. You can find out more information and
sign up to the service here. The UCAS code for Colchester Institute is CINST C75.



Applying for a Part-Time Degree-Level course


All part-time degree-level courses are not offered through UCAS, and must be applied for directly through Colchester Institute.
For this you will need to fill in and return to us as soon as possible. This application form can be downloaded here, quoting the relevant course code:




Download Part-Time HE Application Form




Download Cert Ed, PGCE and Postgraduate Application Form



For further information about our degree-level courses click
here.


Applying as a Full-Time International Student (EU & Overseas)


Applications for Higher Education courses from International Students must also be made via the Universities
and Colleges Admissions Service (UCAS). Applications can be made on-line from any country via the UCAS website
at www.ucas.com. Details of all eligible courses
are given at this site, Colchester Institute's UCAS reference number is CINST C75.



International Applications made via UCAS will be forwarded to us for processing but the offer and acceptance
procedure is made through UCAS and not directly with us.
Once we are notified of your acceptance we will request payment of your deposit for more information on fees and deposits
click here.


Applying as an Part-Time International Student (EU only)


Students coming into the UK on a Tier 4 (General) student visa will only be eligible to apply
for full-time courses at a minimum NQF level 3
or above or full-time English Language Programmes.



Colchester Institute's International Student Application Form is available to download.
Before completing the application form you must read and understand the information about
our

Fee Payment and Refund Policy
.
On signing the application form you are agreeing to the terms of this policy.



With your application form you must also send:



  • Certified copies of your academic qualifications

  • Where appropriate, evidence of your English Language ability (IELTS or equivalent)

  • A reference to confirm your status and suitability for the course.

  • An email or correspondence address where we can keep in touch with you about your application




Download Application Form - International Students (Part-Time) (PDF)



Print off and complete the International Applications Form and return it to:



International Admissions Officer

Colchester Institute

Sheepen Road

Colchester

CO3 3LL















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