Advanced diploma in branding management - CPD Certified
Course
Online
Description
-
Type
Course
-
Level
Advanced
-
Methodology
Online
-
Class hours
21h
-
Duration
Flexible
-
Start date
Different dates available
In today’s marketing world, it is critical to have the capacity to hone your advertising knowledge in brand building and management, through both digital and online promoting and also advertising and promotions. This program introduces you to the basics of branding and equips you with learning and skills in creating brand techniques and managing brands in a multi-social market environment. It additionally sets you up for advanced education at degree level and professional success in brand management in a competitive market environment.
Important information
Price for Emagister users:
Facilities
Location
Start date
Start date
About this course
High School Students.
College Students.
Corporate Executives.
Established Entrepreneurs.
Budding Entrepreneurs.
Strategic Consultants.
Executive Coaches.
Human Resource Experts.
This course is available to all learners, of all academic backgrounds.
Learners should be aged 16 or over to undertake the qualification.
Good understanding of English language, numeracy and ICT are required to attend this course.
On receiving your request an academic officer from the course will call you to explain everything about the course, including how you can sign up, payment options and enrollment periods.
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 6 years
Subjects
- Market
- Internet
- Internet Marketing
- Marketing
- Brand Management
- Branding
- Advertising
- Social Media
- Quality Training
- Media
Teachers and trainers (1)
John Adams John
Instructor
Course programme
COURSE CURRICULUM
Business Branding
- Defining Branding
- What Are You All About?
- Creating a Mission
- Creating a Vision of the Future
- Positioning Your Brand
- Developing Your Style
- Developing a Brand Name and Slogan
- Creating a Visual Identity
- Living Your Brand
- Connecting with Customers
- Launching Your Brand
- Taking Your Brand’s Pulse
- Performing a SWOT Analysis
- Measuring Brand Health with a Balanced Scorecard
- Middleton’s Brand Matrix
- Interpreting Evaluation Results
- Keeping the Brand Alive
- Going Beyond the Brand
Branding Management
- Introduction
- Expand the Brand
- Contract the Brand
- Is Publicity a Good Thing
- Way to Advertise the Brand
- Be Authentic
- Its not all about Quality
- Category over Brand
- The Importance of a Brand Name
- Keep it Simple
- Don’t be a Stuck Up Brand
- A Second Thought on Naming
- Should Product Name and Company Name be the Same?
- Beware of Subbranding
- Can You Ever Extend the Brand?
- The Importance of the Logo
- The Importance of Color
- Think Globally
- Branding and the Internet
- Naming and the Internet
- Globalization and the Internet
- Conclusion
Social Media Branding
- Defining the Terms
- Building Your Social Media Branding Strategy
- Identifying Your Social Media Audience
- The Key Social Media Platforms
- Creating Brand-Focused Messages
- Developing a Communication Strategy
Advanced diploma in branding management - CPD Certified