Advanced Diploma in Social Media Marketing

The Thursday webinars are very interactive and are heavily influenced by students attending live. As long as you’re a member, you will be registered for them indefinitely, so you can log in anywhere in the world to practice and keep up with this rapidly changing subject. There is no end date to these Thursday practical’s because Social Media Marketing is so dynamic and constantly evolving..

Visual Communication Semester

• Week 1: Instagram - Visual Content for Business

  Wednesday, March 15, 2017, 12:30 AM

  Friday, March 17, 2017, 12:30 AM

  Instagram has recently become one of the biggest Social Media platforms. This recent growth has seen the brand presence on the platform increase and the features available for these brands widen. These changes will open new ways to reach our intended consumers. This week you will learn about tracking Instagram advertising campaigns, developing your Instagram analytics, and strategy development for Instagram.

• Week 2: LinkedIn - B2B Marketing and Lead Generation

  Wednesday, March 22, 2017, 12:30 AM

  Friday, March 24, 2017, 12:30 AM

  Social Media doesn’t just lend itself to Business to Consumer organisations. We need to target other businesses if our product or service allows for it. Using the products that LinkedIn offer, we can make the most of lead generation software and effective targeting. You will learn about LinkedIn Sales Navigator, strategy development for LinkedIn, Facebook, Instagram and Twitter for Business.

• Week 3: YouTube - Video Content for Social Media

  Wednesday, March 29, 2017, 12:30 AM

  Friday, March 31, 2017, 12:30 AM

  Video content is becoming more important for brands with every passing month. By using the features provided by YouTube, we can ensure that this easily consumed content reaches the right audience and effectively delivers our message. You will learn how to create YouTube advertising campaigns, develop a strategy for YouTube and also learn about specific tools for YouTube.

• Week 4: New Emerging Social Media Platforms

  Wednesday, April 5, 2017, 12:30 AM

  Friday, April 7, 2017, 12:30 AM

  When we look at social media marketing, there are 5 main platforms we utilise; Facebook, Twitter, Instagram, LinkedIn and YouTube. The rise of Social Media Marketing will mean that new companies emerge every so often to try take market share from these giants. This week we will examine how to effectively utilise any new platforms for our business. Snapchat, Periscope and Niche social media platforms are the main focus for the week.

SME & NPO Semester

• Week 1: Social Media for SME’s and NPO’s

  Wednesday, April 12, 2017, 12:30 AM

  Friday, April 14, 2017, 12:30 AM

  One of the biggest challenges for smaller companies is reaching the right audience on Social Media, and this is even more difficult for NPO’s who work with tight budgets. This week aims to showcase how to effectively reach your audience for conversions while not breaking the bank. We look at the features available for SME’s and NPO’s on the main platforms and how to maximise the impact of your content.

• Week 2: SEO and Social Media

  Wednesday, April 19, 2017, 12:30 AM

  Friday, April 21, 2017, 12:30 AM

  Social Media platforms are now indexed by Google so they have to be part of your SEO Strategy. Creating a connection between your website and your Social Media platforms is the key to success. This week you will learn about Social Signals for SEO, social sharing and the indexing process, the relevance of backlinks from Social Platforms and some interesting tools.

• Week 3: Advanced Social Media Management

  Wednesday, April 26, 2017, 12:30 AM

  Friday, April 28, 2017, 12:30 AM

  Management is one of the most important parts of Social Media Marketing. As marketers, we are tasked with operating a number of platforms and using the right tools is critical to our success. We will have an in-depth analysis of the tools available and a detailed demonstration of the alternative services offered by these tools.

• Week 4: Auditing Your Social Media

  Wednesday, May 3, 2017, 12:30 AM

  Friday, May 5, 2017, 12:30 AM

  When we develop our Social Media Strategy, being able to critically analyse the performance of our efforts will ensure continued success. Auditing our content, our advertising and our engagement is vital for Social Media Marketing. You will learn what to look out for when auditing Social Media and what tools we can use for Social Media Auditing.

Social Monetisation Semester

• Week 1: Creating Engaging and Desirable Content

  Wednesday, May 10, 2017, 12:30 AM

  Friday, May 12, 2017, 12:30 AM

  Content is king when it comes to Social Media. We will focus on the key platforms and how we should aim to utilise different types of content. This week we will also look at tools for content creation, how we structure our content and how to ensure maximum visibility from organic content.

• Week 2: Monetisation - Revenue Creation in the Online Space

  Wednesday, May 17, 2017, 12:30 AM

  Friday, May 19, 2017, 12:30 AM

  Social Media is now an outlet where brands can thrive. Platforms like Facebook and Twitter allow Marketers to sell directly through these platforms. Understanding how to make this possible and how to integrate this with your wider Digital Marketing Strategy is essential. ROI is the keyword. We will also look at tools available for selling through Social Media and tracking your Sales data.

• Week 3: Further Developing Facebook for Social Media Marketing

  Wednesday, May 24, 2017, 12:30 AM

  Friday, May 26, 2017, 12:30 AM

  Facebook is the largest Social Media Platform and vital to the success of any online Marketer. We understand what is possible with Facebook, now we need to see how to make it fit and apply a strategy to it. From Advertising to Analytics, we look at developing our ability to successfully utilise it. This week we also study using Pixels for Facebook advertising and conversion tracking, analysing your Facebook data and applying it to future marketing campaigns, and also Power Editor for Advertising.

• Week 4: Twitter - Making the Most of Your Second Screen Experience

  Wednesday, May 31, 2017, 12:30 AM

  Friday, June 2, 2017, 12:30 AM

  Twitter is a platform that can break even the best of Social Media Marketers. The nature of the platform means we must keep our finger on the pulse and utilise emerging features straight away. Consumers will often view major events while checking Twitter and hence why we have to ensure we are part of their ‘second screen experience’. You will also learn about Twitter Conversion Tracking, Twitter Amplify, and how to develop your strategy to include Twitter.