Advanced Diploma in Social Media Marketing

Janets

Course

Online

£ 319 VAT inc.

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Description

  • Type

    Course

  • Level

    Advanced

  • Methodology

    Online

  • Duration

    1 Year

  • Start date

    Different dates available

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

  • Virtual classes

    Yes

Social media technology has brought about a revolutionary change in the marketplace with its increased influence over consumers, marketers, and brands. Consumers now have more opportunities to interact with each other and voice their opinions regarding any product or issue. Thus, digital marketing has taken the front seat in the campaign for any brand or product. If you’re an entrepreneur, marketer or want to master social media marketing, SEO, and online marketing- this Advanced Diploma in Social Media Marketing is perfect for you.

Do you want to market your business for free without any costly adverts? This Advanced Diploma in Social Media Marketing will train you how to set up a simple yet powerful digital marketing strategy for your business online. This social media marketing course will also give you a detailed overview of the science and art of using social media marketing to drive more traffic to your website for free. You’ll also learn how to create attractive and SEO friendly content that will engage your target audience.

Our Advanced Diploma in Social Media Marketing will help you familiarise with all the useful tips and tricks which you’ll need to create a powerful digital marketing strategy. Enrol now and acquire the tools to master social media marketing for your business.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Expand your knowledge of social media marketing and understand how it boosts business
Get a solid understanding of leading social media platforms and learn how to use them effectively for your business
Explore various SEO techniques to help your blog or website rank higher in Google search
Learn how to create an engaging social media marketing post
Understand how to create a social media schedule to help your organise your marketing goals and objectives
Learn how to write engaging blogs and content to drive more traffic to your website
Understand how a powerful social media community can help you with brand building
Familiarise with consumer psychology and learn how to use consumer trends to increase sales for your business

Advanced Diploma in Social Media Marketing is suitable for anyone who wants to gain extensive knowledge, potential experience, and professional skills in the related field. This is a great opportunity for all student from any academic backgrounds to learn more about this subject.

Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of 9.99 and PDF Certificate at 4.99.

Earn a free e-certificate upon successful completion.
Accessible, informative modules taught by expert instructors
Study in your own time, at your own pace, through your computer tablet or mobile device
Benefit from instant feedback through mock exams and multiple-choice assessments
Get 24/7 help or advice from our email and live chat teams
Full Tutor Support on Weekdays

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Subjects

  • Email
  • Blogging
  • Lighting
  • Composition
  • Marketing
  • Digital Marketing
  • Email Marketing
  • Marketing Strategy
  • Copywriting
  • SEO
  • Camera
  • Video Production
  • Adobe
  • Image
  • Media Marketing
  • Podcasting
  • Production

Course programme

COURSE CURRICULUM

Social Media Marketing-Understanding Social Media Marketing
  • Mastering Social Media Marketing
  • Introduction To The Social Media Marketing Masterclass
  • Introduction To The Social Media Marketing Section
  • Protected: The Social Media Marketing Monster
  • Free Vs Paid Traffic
  • What Is Marketing?
  • What Is Media?
  • What Is Social?
  • Local Vs International
  • Activities To Complete
Social Media Marketing-Marketing As A Business Priority
  • Introduction To Marketing As A Business Priority
  • The Marketing Company
  • Feast And Famine
  • Continuous Marketing
  • The 80/20 Principle
  • Sales And Marketing
  • Activities To Complete
Social Media Marketing-The Buyer Journey
  • Introduction To Understanding The Buyer Journey
  • Meet Bob
  • The Seven Steps To Marriage
  • The Buyer Journey AIDA
  • Attention Content
  • Interest Content
  • Desire Content
  • Action Content
  • Activities To Complete
Bob's World View
  • Introduction To Bob’s World View
  • Understanding World Views
  • Understanding Bob
  • Confirming A World View
  • The Family Kettle – Bob’s World View
  • Bob’s World View – Activities To Complete
Social Media Marketing-Social Media Marketing And SEO
  • Introduction To Social Media Marketing & SEO
  • The Truth About Social Signals
  • The Problem With New Websites
  • The Snowball Effect
  • The Great Deception
  • Your Website As Your Data Center
  • Activities To Complete
Social Media Marketing-Social Media Marketing Platforms
  • Introduction To Social Media Marketing Platforms
  • Finding Bob
  • Protected: What Platform Should I Use?
  • Business Or Personal Branding?
  • Social Media Branding Tips
  • Creating Your Social Media Marketing Biography
  • House Keeping
  • Activities To Complete
Social Media Marketing-Posting On Social Media Platforms
  • Introduction To Posting On Social Media Platforms
  • The Golden Rules
  • Curation Vs Creation Of Content
  • What Types Of Content Should I Create?
  • Written Content
  • Photography Content
  • Infographics Content
  • Podcast Content
  • Video Content
  • Automation Best Practices
  • Activities To Complete
Social Media Marketing-Social Media Posting Ideas
  • Introduction To Social Media Posting Ideas
  • Where Do I Get Posting Ideas From?
  • Stupid Questions
  • Conversations
  • Stories – The Power Of Narrative
  • Industry News
  • Content Capture Systems
  • Respecting Your Audience
  • Activities To Complete
Social Media Marketing-Creating A Social Media Marketing Post
  • Introduction To Creating A Social Media Marketing Post
  • Take Them To The Movies
  • Headlines
  • Body Text
  • Using Images
  • Video Posts
  • Quizzes And Polls
  • Links
  • Hashtags
  • Activities To Complete
Social Media Marketing-Community Based Marketing
  • Introduction To Community Based Marketing
  • The Best Kept Secret
  • Choosing A Niche For Your Community
  • Choosing A Platform For Your Community
  • Gate Keepers
  • Community Rules
  • Shared Ownership
  • Visiting Other Communities
  • Activities To Complete
Social Media Marketing - Building A Social Media And Content Marketing Plan
  • Introduction To Building A Social Media Marketing Plan
  • Why You Need A Plan
  • Your Social Media Schedule
  • Your Content Calendar
  • Setting Realistic Time Frames
  • Responsibilities And Roles
  • SMART Goals For Your Marketing
Social Media Marketing - Cases Studies
  • Introduction To Social Media Case Studies
  • Social Media Marketing Mistakes – Part 1
  • Social Media Marketing Mistakes – Part 2
  • Twitter Case Studies
  • Facebook Case Studies
  • LinkedIn Case Studies
  • YouTube Case Studies
  • Instagram Case Studies
  • Pinterest Case Studies
  • Social Media Case Studies – Activities To Complete
Creating Social Media Images
  • Introduction To Creating Social Media Images With Adobe Spark
  • Adobe Spark Tools Explained
  • Example Of An Adobe Spark Social Image Created On Desktop
  • Example Of An Adobe Spark Social Image Created On Mobile
  • Activities To Complete – Adobe Spark
Profile Image - Creating Your Social Media Profile Image
  • Introduction To Social Media Profile Image Creation
  • Equipment Needed
  • Understanding Your Camera
Profile Image - Lighting And Posing Your Subject
  • Offset Lighting Set Up For Portraits
  • Front Lit Lighting For Portraits
  • Setting The Exposure
  • Posing The Face
Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone
  • Editing A Male Portrait
  • Protected: Finishing Your Male Portrait
  • Protected: Finishing Your Male Portrait
Blogging - Copywriting For Blogs And Articles
  • Introduction To Blogging & Copywriting
  • Identifying Your Niche Audience
  • Finding Your Style As A Writer
  • Preparation – Tracking Ideas For Your Blogs And Articles
  • Page Setup And Formatting
  • Links And Actions
  • Additional Content On The Page
Blogging - Writing Your Copy
  • AIDA Copywriting
  • AIDA – The Attention Phase
  • AIDA – The Interest Phase
  • AIDA – The Desire Phase
  • Protected: AIDA – The Action Phase
  • Protected: Additional Thoughts For Your Blogging And Article Writing
Email Marketing - Building Your Email List
  • Introduction
  • Email Marketing – Grasping The Concept
  • Email Marketing Software – Choosing Your Email Marketing Provider
  • Building Your Email Marketing List
  • Different Ways To Get An Email Sign Up
  • Asking For The Email
  • The Magic Of PDF’s
Email Marketing - Using Your Email List
  • An Email List Is For Selling Stuff – Right?
  • Email Marketing Styles
Email Marketing - Email Copywriting
  • Email Writing Styles
  • Email Copywriting – Using AIDA
  • Email Spam Traps & Pitfalls
Email Marketing - Email Analytics - Automations - Maintenence
  • Email Analytics – What To Measure
  • Email Automations – Understanding Their Usage
  • Surveys – How To Use Them To Improve Your List
Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search
  • Introduction To The Course
  • Google Search – Understanding How Google Search Works
Local SEO + SEO - Google Search And Your Position In Local Search
  • Local SEO Ranking Factors
  • Your Local Ranking Factors – How They Impact Your SEO
  • Your Analytics Spreadsheet
  • Domain Authority And Page Authority
  • Trust Flow
  • Check Your Local SEO Ranking Score
  • Google Local Search
Local SEO + SEO - Google My Business - A Strong Local SEO Factor
  • Google My Business
  • Cleaning Up Old Google Local Listings
  • Creating A Google Review Strategy
Local SEO + SEO - Building Up Reviews - Including Google Local Reviews
  • Citations – Setting Up Your NAP Page
  • Managing Your Citations
Local SEO + SEO - Backlinks - Understand How They Improve SEO
  • Back Linking – An Introduction
  • Checking The Quality Of Your Back Links
  • Building Back Links
  • Social Media Business Pages As Back Links
Local SEO + SEO - On Site SEO - Improving Your Sites SEO
  • Content Marketing As Part Of Your Local SEO
  • Creating Your Content
Local SEO + SEO - Keyword Optimisation For Powerful SEO
  • Understanding Keywords
  • Keyword Strategies – How To Use Keywords Effectively
  • Inserting Your Keywords On Your Website
Local SEO + SEO - Local Business Online Marketing
  • Marketing A Local Business
  • AIDA Marketing – An Overview
  • Adwords – An Introduction
  • Google Profiles For Google Personal Accounts
  • Setting Up A Local SEO Marketing Consultancy
YouTube Marketing - YouTube Channel Setup And SEO
  • Protected: Building Your YouTube Landing Page
  • YouTube SEO – The Importance Of Titles
  • YouTube SEO – The Importance Of Your Descriptions
  • YouTube SEO – The Importance Of Tags
  • YouTube End Screen Annotations
  • YouTube Analytics
  • Publishing And Sharing Your Videos
YouTube Marketing - YouTube Video Launch Strategy
  • Protected: The Real Secret To A Successful YouTube Video Launch
  • Eyes On The Prize…
Audio Production - Mastering Audio Production For Video And Podcasting
  • Introduction To Audio And Video Production
  • Introduction To Mastering Audio Production
  • Protected: Technical Challenges You Will Face
  • Protected: Technical Challenges You Will Face
  • Choosing Your Microphone
  • Positioning Your Microphone
  • Reducing Echo
  • Reducing Background Noise
  • The Perfect Studio
  • Additional Equipment
Video Production - Mastering Video Lighting And Subject Composition
  • Introduction To Mastering Video Lighting
  • Camera Choices
  • Lighting Choices
  • Composition And Presentation
  • Webcam And Smartphone Setup
  • 3 Light Setup For DSLR And Camcorder
  • 5 Light Setup For DSLR And Camcorder
  • Teleprompter And Reference Monitor
  • Setting An Exposure
Video Production - Green Screen Video Production
  • Introduction To Green Screen Video Production
  • Chroma Keying
  • Lighting A Backdrop
  • XSplit Broadcaster – An Introduction
  • XSplit Settings
  • Building A Presentation
  • Screen Capture
Video Production - On Camera Presence - Getting Comfortable On Camera
  • Introduction To On Camera Presence
  • Why You Need A Studio
  • Communicating With Warmth
  • Talking To Bob
  • Find Your Natural Self
  • Practice Makes Perfect
  • Take 2
  • Additional Tips
Video Production - Writing A Promotional Script For Your Video
  • Introduction To Writing A Promotional Script For Your Video
  • Meet Bob
  • AIDA Psychology
  • Attention
  • Interest
  • Desire
  • Action
Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition
  • Introduction To Editing With Adobe Premiere Pro And Adobe Audition
  • Setting Up Your Folder Structure
  • Colour Grading Your Video
  • Audio Correction Techniques
  • Cutting Options – Video Editing
  • Breath And Click Removal
  • Advanced Audio Cleaning
  • Adding Music To Your Video
  • Exporting Your Video
Introduction To Vlogging
  • Introduction to Vlogging
  • What Is Vlogging
  • Vlogging Equipment – Budget Or 4k?
  • Vlogging Equipment – Budget Recommendations
  • Vlogging Equipment – Choosing Your 4k Camera
  • Vlogging Equipment – Choosing Your Microphones
  • Vlogging Equipment – Tripods And Accessories
  • Filming Techniques
  • Editing A Vlog
  • Activities For The Vlogging Section
Understanding Instagram
  • Introduction To Instagram Marketing
  • Understanding Instagram
  • Growing Your Audience
  • Hashtagging Tools
  • Better Pictures With Your Phone – Controlling The Exposure
  • Basic Composition – The Rule Of Thirds
  • Understanding Light
  • Controlling Your Background
  • Editing Your Images With Snapseed
  • Understanding Instagram – Activities To Complete
Quora Marketing
  • Introduction To Quora Marketing
  • What Is Quora?
  • Setting Up Your Quora Profile
  • Finding Quora Questions To Answer
  • Writing A Quora Answer
  • Quora Growth Tips
  • Quora Activities To Complete
Pinterest Marketing
  • Introduction To Pinterest Marketing
  • What is Pinterest?
  • Setting Up Your Pinterest Business Profile
  • Creating A Board On Pinterest
  • Creating Pins On Pinterest
  • Understanding Rich Pins And Buyable Pins
  • Pinterest Growth Tips
  • Pinterest Board Strategy Examples
  • Pinterest Tools
  • Pinterest Activities To Complete
Introduction To Podcasting
  • Introduction To Podcasting
  • What Is Podcasting?
  • Getting Started With Podcasting
  • Podcasting Equipment
  • Designing Your Podcast
  • Podcast Recording Tips
  • Finding Guests For Your Show
  • Editing Your Podcast With Adobe Audition
  • Marketing Your Podcast
  • Podcasting Activities To Complete
Course Summary
  • Summary For The Course

See related categories

Advanced Diploma in Social Media Marketing

£ 319 VAT inc.

The best Internet Marketing courses

See all

See all